Analysis Of Patagonia, Steelcase, And Paxscientific
Patagonia, Steelcase, and PaxScientific all have the same overall goal, which is to help benefit our planet, although they may be viewed from different perspectives. I want to first compare their mission statements, which from a marketing perspective can be very crucial to company success. “For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide” (Patagonia 2018). Steelcase’s mission statement states, “help organizations achieve higher levels of performance
…show more content…
From a marketing position, Patagonia is very up front about their environmental efforts, opposed to Steelcase and Paxscientific. I was intrigued when looking at Patagonia’s home page, because it is unique compared to other online retailers. Instead of seeing sales or deals on their latest products, the first thing they provide to their customers is the chance to take actions help provide solutions to the environmental crisis. They want to inform their customs first, that they need to act on the pressing issues the world continues to face, before their pushing their newest products. They want their customers to be informed of the environmental and socially responsibility of human beings on this planet. Patagonia uses empathy as a large part of their market strategy, they want their customers to feel that their company gives them an …show more content…
Patagonia provides “The Footprint Chronicles” with each product they sell, to inform their customs where their future purchases are coming from. Patagonia also provides a service called “Worn Wear”. This service allows customers to recycle or sell their purchases back to Patagonia, to avoid their products from ending up in landfills. (Patagonia, 2018). Since 1985, Patagonia has donated 1% of their sales to the prevention and restoration of the natural environment, giving them the opportunity to provide grants and supports to continue their mission. (Patagonia,
From a marketing position, Patagonia is very up front about their environmental efforts, opposed to Steelcase and Paxscientific. I was intrigued when looking at Patagonia’s home page, because it is unique compared to other online retailers. Instead of seeing sales or deals on their latest products, the first thing they provide to their customers is the chance to take actions help provide solutions to the environmental crisis. They want to inform their customs first, that they need to act on the pressing issues the world continues to face, before their pushing their newest products. They want their customers to be informed of the environmental and socially responsibility of human beings on this planet. Patagonia uses empathy as a large part of their market strategy, they want their customers to feel that their company gives them an …show more content…
Patagonia provides “The Footprint Chronicles” with each product they sell, to inform their customs where their future purchases are coming from. Patagonia also provides a service called “Worn Wear”. This service allows customers to recycle or sell their purchases back to Patagonia, to avoid their products from ending up in landfills. (Patagonia, 2018). Since 1985, Patagonia has donated 1% of their sales to the prevention and restoration of the natural environment, giving them the opportunity to provide grants and supports to continue their mission. (Patagonia,