An Overview of Pran Group
Presentation
An Overview of PRAN Group
BUS: 101. Sec: 14
Prepared By: Submission date:
11th December 2012
Table of contents
Contents…………………………………………………………………...……………………. Page No. * Acknowledgement……………………………………….…………………………………. 03 * Executive Summary…………………………………………………….………………….. 05 * History of PRAN …………………………………………………………………..…………. 06 * Leadership Style …………………………………………………………………..………… 08 * Product Category ……………………………………………………………………….…… 08 * Objectives of PRAN………………………………………………………………….………..09 * SWOT Analysis……………………………………………………………………….……...… 09 *Strengths of PRAN *Opportunities of PRAN *Threats of PRAN *Weakness of PRAN
* Managerial Function……………………………………………………………………….. 11 * Organizing Strategy…………………………………………………………………….……13 * Marketing Plan…………………………………………………………………………..…….15 * Pricing, Promotion & Distribution……………………………………………………. 17 * Conclusion………………………………………………………………………………………. 21 * References…………………………………………………………………………………….… 22
ACKNOWLEDGEMENT
First of all, we would like to thank the Almighty Allah for giving us the moral integrity, devotion, patience, and the ability to carry out this comprehensive research oriented project.
We are greatly indebted to our course instructor, Nadia Ashraf for giving us the opportunity to work on this project on PRAN group of Bangladesh. Her direction, encouragement, guidance in particular has been invaluable for the improvement of our project. This report has enabled us to apply all that we learned in class and gives au the practical experience about entrepreneur and his business life. It enhances our knowledge about entrepreneurship business on how to get it done.
We are also genuinely thankful to all our friends and classmates, who have been co-operative in every aspect. All the other group leaders have also been equally supportive. It was indeed
An Overview of PRAN Group
BUS: 101. Sec: 14
Prepared By: Submission date:
11th December 2012
Table of contents
Contents…………………………………………………………………...……………………. Page No. * Acknowledgement……………………………………….…………………………………. 03 * Executive Summary…………………………………………………….………………….. 05 * History of PRAN …………………………………………………………………..…………. 06 * Leadership Style …………………………………………………………………..………… 08 * Product Category ……………………………………………………………………….…… 08 * Objectives of PRAN………………………………………………………………….………..09 * SWOT Analysis……………………………………………………………………….……...… 09 *Strengths of PRAN *Opportunities of PRAN *Threats of PRAN *Weakness of PRAN
* Managerial Function……………………………………………………………………….. 11 * Organizing Strategy…………………………………………………………………….……13 * Marketing Plan…………………………………………………………………………..…….15 * Pricing, Promotion & Distribution……………………………………………………. 17 * Conclusion………………………………………………………………………………………. 21 * References…………………………………………………………………………………….… 22
ACKNOWLEDGEMENT
First of all, we would like to thank the Almighty Allah for giving us the moral integrity, devotion, patience, and the ability to carry out this comprehensive research oriented project.
We are greatly indebted to our course instructor, Nadia Ashraf for giving us the opportunity to work on this project on PRAN group of Bangladesh. Her direction, encouragement, guidance in particular has been invaluable for the improvement of our project. This report has enabled us to apply all that we learned in class and gives au the practical experience about entrepreneur and his business life. It enhances our knowledge about entrepreneurship business on how to get it done.
We are also genuinely thankful to all our friends and classmates, who have been co-operative in every aspect. All the other group leaders have also been equally supportive. It was indeed