At&T U-Verse Marketing Plan Essay Example
|MBA 649: Marketing Management |
|AT&T U-verse |
|Marketing Plan |
| |
| |
|Group 5 |
| |
|4/24/2010 |
| |
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
SITUATIONAL ANALYSIS 4 Internal Environment 4 Customer Environment 6 External Environment 9 SWOT Analysis 16
MARKETING STRATEGY 19 Marketing Goals and Objectives 19 Target Market 20 Product Strategy 20 Pricing Strategy 20 Distribution/Supply Chain Strategy 21 Integrated Marketing Communication (Promotion Strategy) 21 Marketing Implementation 21
FINANCIAL PROJECTIONS 23 Revenue Forecast 23 Expense Forecast 25 Break-Even Analysis 26
IMPLEMENTATION CONTROLS 27 Formal Controls 27 Informal Controls 27 Implementation Schedule and Timeline 28 Marketing Audits 30
|AT&T U-verse |
|Marketing Plan |
| |
| |
|Group 5 |
| |
|4/24/2010 |
| |
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
SITUATIONAL ANALYSIS 4 Internal Environment 4 Customer Environment 6 External Environment 9 SWOT Analysis 16
MARKETING STRATEGY 19 Marketing Goals and Objectives 19 Target Market 20 Product Strategy 20 Pricing Strategy 20 Distribution/Supply Chain Strategy 21 Integrated Marketing Communication (Promotion Strategy) 21 Marketing Implementation 21
FINANCIAL PROJECTIONS 23 Revenue Forecast 23 Expense Forecast 25 Break-Even Analysis 26
IMPLEMENTATION CONTROLS 27 Formal Controls 27 Informal Controls 27 Implementation Schedule and Timeline 28 Marketing Audits 30