Preview

Ebay Case Analysis

Powerful Essays
Open Document
Open Document
9313 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ebay Case Analysis
14th December 2010 Submitted by: Atika Imtiaz (7184),Hira Sarwar (7208), Khadija Tahir (7554), M. Waqas Moghul (7727), Natasha Akber (7546),Shayan Rasool(8093) Submitted to: Mr. AbdulQadir Molvi |

Table of Contents

ACKNOWLEDGEMENT 3 eBay 4 INTRODUCTION TO eBAY : 5 FINANCIAL ANALYSIS OF THE CASE: 7 PORTER’S FIVE – FORCES MODEL: 11 RIVALRY AMONGST COMPETING SELLERS: 12 SUPPLIERS 13 THREAT OF SUBSTITUTES 14 BUYERS 14 THREAT OF NEW ENTRANTS 15 INTERNAL AUDIT: 17 EXTERNAL AUDIT 19 INTERNAL FACTOR ANALYSIS: 21 EXTERNAL FACTOR ANALYSIS: 23 THE INTERNAL-EXTERNAL (IE) MATRIX 26 Space Matrix: 30 Competitive Profile Matrix(CPM): 32 STRATEGIC RECOMMENDATIONS AND IMPLEMENTATION 35 CURRENT SCENERIO 38 EBAY FINANCIAL ANALYSIS (CURRENT FIGURES) 40

ACKNOWLEDGEMENT

We express gratitude from the core of our heart to Allah, the Almighty God of the universe who enabled us to undertake and complete this research work.

Secondly we would like to thank our Prof. Abdul Qadir Molvi for his unending support right from the stage the idea was conceived who provided me his research and statistical assistance, without his supervision and guidance it was not possible for us to finish this report.
Finally heartfelt appreciations from our parents who made us endure all the times with their warm wishes.

Thanks

eBay

14th December , 2010
Mr. AbdulQadir Molvi,

DEAR Mr. AbdulQadir Molvi:
Here is the report on “eBay”, authorized by Mr. AbdulQadir Molvi, on the month of October 2010 and we are submitting it to you on 14th December, 2010. This report highlights the financial analysis of the case, Porter’s 5 forces Model, SWOT analysis, Pest analysis, Internal and External factor analysis, Internal and External Matrix, Space Matrix, Recommendations, Current Scenario and Financial Analysis of eBay.
Initial data is collected by the help of the case study on eBay. Secondary data is collected from the internet and the website

You May Also Find These Documents Helpful

  • Powerful Essays

    Ebay Case Study

    • 2747 Words
    • 8 Pages

    With exceeding 3.7 billion, more than a half of the world’s population, and Internet usage in the region rapidly growth at 406 percent, Asia became an attractive and lucrative marketplace for eBay to expand their business. Since 1995, eBay enjoyed strong revenue growth and was a dominant player in online auction industry. With previous experience of extending their business in Europe, North America, Latin America and failure in China and Japan, eBay was once again struggling to compete in the Asian market.…

    • 2747 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Annotated Bibliography

    • 1066 Words
    • 5 Pages

    Mr. Ishtiaq Ahmed and Miss Faiza Abdullah, for giving me support and guidance for this report and also a humble vote of gratitude to my panel members Mr. Yousuf Abid and Mrs. Sonia Naveed for guiding me by designing and providing pattern for this report.…

    • 1066 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    The company I will talk about for this paper is eBay. eBay is the world 's online marketplace; a place for buyers and sellers to come together and trade almost anything. With more than 97 million active users globally, eBay is the world 's largest online marketplace, where practically anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. Their collective impact on ecommerce is staggering: In 2010, the total value of goods sold on eBay was $62 billion -- more than $2,000 every second. I have been interested in eBay since I got first debit card and was able to shop online. eBay’s stock is currently valued at $28.23. It has a market cap of 36.44 billion. It biggest competitor is Amazon, which they happen to come second to in competition.…

    • 1713 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Dehkordi, Goodarz Javadian; Rezvani, Samin; Rahman, Muhammad Sabbir; Nahid, Firoozeh Fouladivanda Neda; Jouya, Samaneh Faramarzi. 2012. Conceptual study…

    • 12037 Words
    • 27 Pages
    Good Essays
  • Powerful Essays

    J.Gopalkrishnan* V.K Gupta** Abstract eBay, Inc. is the largest and most popular marketplace on the Internet, allowing members to buy and sell almost anything. Launched in 1995, about 147 million people now use eBay. An estimated 430,000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service, called PayPal, enables transactions nearly anywhere in the world. eBay proclaims “trust” between buyers and sellers as the key to the success of the marketplace. eBay is the “The world’s Online Marketplace”, which is its positioning statement, and it means many things about the company’s identity. It enables trade on local, national and international basis, with a diverse and passionate community of individuals and small businesses. eBay offers an online platform where millions of items are traded each day. The objective at eBay was to “to develop the work ethic and culture of eBay as a fun, open and trusting environment and to keep the organization focused on the big picture objectives and key priorities. The company market capitalization had surpassed that of even Amazon.com, making it the “world’s most valuable Internet retailer”. Pierre Omidyar, founder, is focused to achieve excellence in strategic management for improving the company’s strategy, sustaining the company’s growth and business performance, and potentially expanding from online auctions into general “etailing”, and to become “the world’s largest online mall”. This research paper intends to study the click and click business model of eBay, whose competitive advantage lies in its pure play strategy, a breakthrough from the traditional brick and mortar model, which leads to sustainable growth and a competitive edge over the other retailers. Keywords: Online marketplace, etailing, work ethics, online auctions/platform/mall Introduction: eBay establishes itself as the “The world’s Online…

    • 3985 Words
    • 16 Pages
    Powerful Essays
  • Best Essays

    Ebay Vs Amazon

    • 3029 Words
    • 13 Pages

    Dembosky, A. (2012). Ebay moves beyond its dotcom roots. Available:http://www.ft.com/cms/s/0/df3723ca-1773-11e2-8cbe-00144feabdc0.html#axzz2EbzDqb5Y. Last accessed 10th Dec 2012…

    • 3029 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Ebay History

    • 3450 Words
    • 14 Pages

    Millions of buyers and sellers have made eBay Inc. the world's largest and most popular Internet site for individuals and businesses to exchange goods. By 1999 eBay had 5.6 million registered users and listed over 3.1 million items for sale; by 2004 there were an estimated 65 million registered users from 150 countries, 971 million items for sale, and gross merchandise sales hit $15billion. eBay owns local sites in 19 countries, has stakes in another eight foreign nations, and provides users with its own online pay service, PayPal Inc. As eBay's revenues continue to grow, the sky seems the limit despite competition from Yahoo!, Amazon.com, and an ever increasing number of imitators.…

    • 3450 Words
    • 14 Pages
    Good Essays
  • Powerful Essays

    I sincerely thank Ms. Aanchal Gupta and my friends for the help extended by them for the successful completion of the project report.…

    • 7250 Words
    • 29 Pages
    Powerful Essays
  • Better Essays

    Ebay Inc. Case Analysis

    • 1385 Words
    • 6 Pages

    Organizations normally reformulate their marketing strategy several times during a product’s life cycle. Economic conditions change, competitors launch new assaults and the product passes through new stages of buyer interest and requirements (Kotler, 2001, p. 484). Consequently a company must plan strategies that address any changes in the market. ebay Inc. is the world’s largest and most popular person-to-person trading community on the internet (Bradley, 2001, p. 1). From its inception eBay was unchallenged however with amazon.com’s (Amazon) entrance into the online person-to-person auction arena and other competition from Yahoo! Auctions, Auction Universe, and OnSale, eBay was faced with the issue of how to separate themselves from competitors and maintain market leadership in an increasingly crowded marketplace.…

    • 1385 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Ebay Analysis

    • 860 Words
    • 4 Pages

    Leadership in terms of ability to renew the Board and keep a sense of consistency…

    • 860 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    First of all, we would like to express our deep gratitude to Almighty Allah, who enabled us to undertake such an important task and to study about topic of such importance.…

    • 4466 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Fiscal

    • 27773 Words
    • 112 Pages

    © The ICFAI University Press, All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying or otherwise – without prior permission in writing from The ICFAI University Press, Hyderabad.…

    • 27773 Words
    • 112 Pages
    Good Essays
  • Powerful Essays

    Interactive evolution

    • 16313 Words
    • 66 Pages

    Firstly we give thanks to God Almighty for the strength to work on this research. This work could not…

    • 16313 Words
    • 66 Pages
    Powerful Essays
  • Good Essays

    All praises are for Almighty ALLAH, who has bestowed us with the ability and potential to complete this research work within the due course of time.…

    • 13200 Words
    • 53 Pages
    Good Essays
  • Good Essays

    I present sincere obligation to my institute, MARWADI EDUCATION FOUNDATION GROUP of INSTITUTIONS, Rajkot for providing continuous supports and facilities to complete this research report. I am indeed grateful to Prof. Rutwa Mehta and Prof. Hemali Tanna my mentor and my project guide for providing the guidance, advice, constructive suggestions and faith in our ability inspired to perform well who gave me a valuable opportunity of involving myself in studying this project.…

    • 2922 Words
    • 12 Pages
    Good Essays

Related Topics