American Airlines Bankruptcy
Table of Contents
Table of Contents ……………………………………………………………………………........1
Abstract …………………………………………………………………………………………...2
Summary of Events ……………………………………………………………………………….3
Analysis of American Airlines Bankruptcy ………………………………………………………5
Evaluation in the Context of Human Resource Policies ………………………………………...10
Recommendations ……………………………………………………………………………….13
Conclusion ………………………………………………………………………………………16
References ……………………………………………………………………………………….17
Abstract
In order to fully understand the dynamics of the American Airlines bankruptcy, it is important to consider the events leading up to the bankruptcy declared by the airline. It is also important to consider American Airlines as an entire …show more content…
Even before the announcement of American Airlines filing for bankruptcy they made sure to interact with their customers before they even got a chance to experience the harms incurred by the crisis. Some steps American Airlines took to ensure top customer satisfactions throughout this harsh time were taken on and offline. American Airlines first emailed all their loyal American Advantage Rewards members explaining their decision on filing for bankruptcy. These emails were sent before anything was in the news, on twitter, or on Facebook. Another step this airline took was putting a top banner on their American Airlines Homepage promising customers that business was as usual and flights would not be interrupted. This also meant that reward miles could still be used or managed. In minutes, customers could also be connected with an operator on the customer service line. Customers who spoke to these operators were insured that their miles were safe and they genuinely thanked each caller for being a loyal customer. (Ester Rae
Table of Contents ……………………………………………………………………………........1
Abstract …………………………………………………………………………………………...2
Summary of Events ……………………………………………………………………………….3
Analysis of American Airlines Bankruptcy ………………………………………………………5
Evaluation in the Context of Human Resource Policies ………………………………………...10
Recommendations ……………………………………………………………………………….13
Conclusion ………………………………………………………………………………………16
References ……………………………………………………………………………………….17
Abstract
In order to fully understand the dynamics of the American Airlines bankruptcy, it is important to consider the events leading up to the bankruptcy declared by the airline. It is also important to consider American Airlines as an entire …show more content…
Even before the announcement of American Airlines filing for bankruptcy they made sure to interact with their customers before they even got a chance to experience the harms incurred by the crisis. Some steps American Airlines took to ensure top customer satisfactions throughout this harsh time were taken on and offline. American Airlines first emailed all their loyal American Advantage Rewards members explaining their decision on filing for bankruptcy. These emails were sent before anything was in the news, on twitter, or on Facebook. Another step this airline took was putting a top banner on their American Airlines Homepage promising customers that business was as usual and flights would not be interrupted. This also meant that reward miles could still be used or managed. In minutes, customers could also be connected with an operator on the customer service line. Customers who spoke to these operators were insured that their miles were safe and they genuinely thanked each caller for being a loyal customer. (Ester Rae