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Airtel Research

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Airtel Research
A STUDY ON PREFERENCE OF SMEs FOR CLOSED USER GROUP PLANS FROM DIFFERENT TELECOM OPERATORSIN THE CHAKAN AREA OF PUNE

ACKNOWLEDGEMENT
I take immense pleasure in completing this project and submitting the final report.
The last 45 days with AIRTEL has been full of learning and sense of contribution towards the organization. I would like to thank AIRTEL for giving me an opportunity of learning and contributing through this project. I also take this opportunity to thank all those people that made this experience a memorable one.
A successful project can never be prepared by the single effort of the person to whom the project is assigned, but it also demand the help and guardianship of various people who actively Or passively helped in completion of the project. First of all I would like to thank my project guide Prof. Yogesh Bhaviskar for his great help. I would also like to thank Prof. Renu Bhargav (Executive Director) for her immense support.
I would also like to thank Mr. Dushyant arora (Territory Manager) for his support and help. Also my sincere thanks towards Ms Chitra Battacharjee (Zonal Sales Manager, pune) for giving me a chance to take this project and for her valuable guidance, which helped me on all those points, which I needed to include in with full intensity, for her significant support extended for the successful completion of the project.

INDUSTRY OVERVIEW
Introduction
The Indian telecommunications industry is one of the fastest growing in the world. Government policies and regulatory framework implemented by Telecom Regulatory Authority of India (TRAI) have provided conducive environment for service providers. This has made the sector more competitive, while enhancing the accessibility of telecommunication services at affordable tariffs to the consumers. In the last two decades, the Indian Telecom Sector and mobile telephony in particular has caught the imagination of India by revolutionizing the way we communicate, share information;

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