Preview

Industry Profile Airtel

Powerful Essays
Open Document
Open Document
3888 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Industry Profile Airtel
INDUSTRY PROFILE

INTRODUCTION
The Indian telecommunication industry, with about 600.69 million mobile phoneconnections as of February 2010, is the third largest telecommunication network in the worldand the second largest in terms of number of wireless connections of 563.73 million. TheIndian telecom industry is one of the fastest growing in the world and is projected that Indiawill have 'billion plus' mobile users by 2015. Projection by several leading globalconsultancies is that India’s telecom network will overtake China’s in the next 10 years. Forthe past decade or so, telecommunication activities have gained momentum in India. Effortshave been made from both governmental and non-governmental platforms to enhance theinfrastructure. The idea is to help modern telecommunication technologies to serve allsegments of India’s culturally diverse society, and to transform it into a country oftechnologically aware people.

EVOLUTION OF THE INDUSTRY AND MILESTONES

WIRELESS SERVICES IN INDIA
The Mobile telecommunications system in India is the second largest in the world andit was thrown open to private players in the 1990s. The country is divided into multiplezones, called circles (roughly along state boundaries). Government and several privateplayers run local and long distance telephone services. Competition has caused prices to dropand calls across India are one of the cheapest in the world. The rates are supposed to go downfurther with new measures to be taken by the Information Ministry. The mobile service hasseen phenomenal growth since 2000. In September 2004, the numbers of mobile phoneconnections have crossed fixed-line connections. India primarily follows the GSM mobilesystem, in the 900 MHz band. Recent operators also operate in the 1800 MHz band. Thedominant players are Airtel, Aircel Uninor, Reliance Infocomm, Vodafone, Idea cellular andBSNL/MTNL. There are many smaller players, with operations in only a few states.International roaming agreements exist

You May Also Find These Documents Helpful

  • Good Essays

    The first private telecommunications service provider in India to launch national and international long-distance service…

    • 960 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    "A Call for Progress" describes the need and importance of telecommunication in today's world. It helps many people in exploring different opportunities. Unfortunately, this industry is in the hands of state-run monopolies who are inefficient in this sector with a staff which is poorly motivated. However, the introduction of cell phone has enabled the consumers to avoid the bane of landline service.…

    • 1849 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Though India has been on the road of recovery since its independence, the trends picked up only in the 90’s when the government made exclusive policies that were committed to liberalization and privatization. The telecom sector in the country which saw strong hold till the early 90’s due to its state ownership and thus the enjoyed a monopoly in the market.…

    • 2665 Words
    • 77 Pages
    Powerful Essays
  • Good Essays

    The advent of mobile phone technology has given a unique opportunity for countries to have an alternative source for telecom service. The relatively lower start-up costs, easy accessibility, and suitability of any geographic location for a mobile network helped mobile telephony to become popular quickly.…

    • 4928 Words
    • 20 Pages
    Good Essays
  • Powerful Essays

    3g Spectrum Auction in India

    • 2677 Words
    • 11 Pages

    n May 2010, the government concluded its auctions to award licences for the spectrum enabling roll-out of the third generation (3G) and broadband wireless access (BWA) services in the 22 telecom circles across the country. The use of auctions to enhance the allocative efficiency of a scarce resource such as telecom spectrum is indisputable. However, the desired efficiencies cannot be realised unless the auction design and spectrum management policies are both optimal. The Indian market for mobile telecom services is one of the fastest growing in the world. Prior to the conduct of the 3G and BWA auctions, the national subscriber base for mobile telephone services was reported to be 584 million (TRAI 2010) and had been growing at an astounding rate of over 17 million new subscribers every month. Simultaneously, the telecom policy has engendered strong competition…

    • 2677 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    With rapid increase of mobile service provider in world and as a developing country, India has emerged as the largest mobile service user country.…

    • 1302 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Private operators have made mobile telephony the fastest growing (over 164% p.a.) in India. With more than 33 million users (both CDMA and GSM), wireless is the principal growth engine of the Indian telecom industry. Given the current growth trends, cellular connections in India will surpass fixed line by late 2004/early 2005. Intense competition between the four main private groups - Bharti, Vodafone, Tata and Reliance and with the State sector incumbents-BSNL and MTNL has brought about a significant drop in tariffs. There has been almost 74% in cell phone charges, 70% in ILD calls and 25% drop in NLD charges, resulting in a boom time for the consumers.…

    • 2788 Words
    • 12 Pages
    Satisfactory Essays
  • Good Essays

    From the dawn of human civilization people use many ways to communicate with each other and those ways of communication were changed or updated time to time because of new innovation and demand. The power of telephony is a new enterprise culture, from banking to agriculture to healthcare. The opportunities that lie in the telecom industry seem endless and lucrative due to the continuous innovation and growing demand for mobile-telephony. Nowadays mobile phones have become an indispensable part of Bangladeshi 's everyday-life and we never want to leave this device at home while we head for our work.…

    • 3940 Words
    • 16 Pages
    Good Essays
  • Satisfactory Essays

    Definitely Nepal Telecom's widespread reach will assist in the socio-economic development of the urban as well as rural areas, as telecommunications is one of the most important infrastructures required for development. Accordingly in the era of globalization, it is felt that…

    • 380 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Foong, K, Bhatia K.(2008), Telecom trends and Opportunities in India 's Emerging Market, Gartner Dataquest, G00154547…

    • 745 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Project Report on Airtel

    • 2064 Words
    • 9 Pages

    • • • • • • • Partha Pratim Mahanta Utpal Rajkonwar Omi Nirmali Pranjal Pran Pratim Parag…

    • 2064 Words
    • 9 Pages
    Satisfactory Essays
  • Better Essays

    Airtel Case Study

    • 5720 Words
    • 23 Pages

    This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports sponsorship is by far the most popular sponsorship medium, offering high visibility, extensive television and press coverage, the ability to attract both a broad cross-section of the community and to serve specific niches, and importantly the capacity to break down cultural barriers…

    • 5720 Words
    • 23 Pages
    Better Essays
  • Good Essays

    Telecom Project

    • 5972 Words
    • 24 Pages

    In partial fulfillment of academic requirement of the MBA & PGPM Programme, year – 2011-2012…

    • 5972 Words
    • 24 Pages
    Good Essays
  • Powerful Essays

    Telecom trends in India

    • 12479 Words
    • 44 Pages

    Telecom has emerged as a key driver of economic and social development in an increasing knowledge intensive global scenario. India is progressing to play a leadership role and provide inclusive growth by laying special emphasis to affordability to its entire citizen even in far flung remote areas. There is no denying fact that the telecom industry in India has shown unparallel growth. The telecom now is not just an infrastructure sector but also deemed to be a service sector, a technology sector, an innovation sector and even an IT sector. The management of this sector has become quite complex not only for the policy makers but also for the service providers, equipment manufacturers, systems integrators, passive infra-providers, handset manufacturers and at the end of it the customers. Under this complex scenario, research & development has become a vital necessity in every facades of telecommunication.…

    • 12479 Words
    • 44 Pages
    Powerful Essays
  • Good Essays

    research proposal

    • 3659 Words
    • 15 Pages

    The Indian telecommunication industry is the world’s fastest growing industry with893.85million mobile phone subscribers as of December 2012. It is also the second largest telecommunication network in the world in terms of number of wireless connection after china.…

    • 3659 Words
    • 15 Pages
    Good Essays