Preview

Airasia Management Info System

Powerful Essays
Open Document
Open Document
4944 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Airasia Management Info System
Introduction AirAsia Berhad is the leading airline in Asia which offers the largest low fare for domestic and international flights. It was established as a low cost airline as a dream by making flying is possible for everyone. It is just like their company slogan ‘Now Everyone Can Fly’. It scheduled to travel up to 78 destinations across to 25 countries domestically and internationally.
AirAsia was a company originally owned by Malaysian government which was later bought by Anthony Francis Fernandes that commonly known as Tony Fernandes. On September 2011, Fernandes bought this airline for one ringgit. It is an airline that only owned two ageing Boeing 737 jets, 200 employees and 40 million ringgit in debt. Fernandes who was a former music executive successfully turn the company around. After a year operating, the company broke even then turned it into a profitable airline within two years (The story of Tony Fernandes and AirAsia, 2013).
Fernendes reformed this highly indebted airline by introducing short haul low cost carrier. The first and main base of AirAsia is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport, while its secondary hubs are at Kota Kinabalu International Airport, Senai International Airport and Penang International Airport. It continues to pave the way for low-cost aviation for international flights and successfully launched the first international flight to Bangkok.
In 2007, AirAsia X was established focusing on the low-cost, long-haul segment. Establishing this sister company is to provide high-frequency and point-to-point networks to the long-haul business. AirAsia X’s cost efficiencies are derived from maintaining a simple aircraft fleet and a route network based on low-cost airports, without complex code-sharing and other legacy overheads that weigh down traditional airlines without compromising on safety.. AirAsia X’s efficient and reliable operations are fully licensed and monitored by Malaysian and

You May Also Find These Documents Helpful

  • Powerful Essays

    Airasia Marketing Analysis

    • 4783 Words
    • 137 Pages

    AirAsia Berhad, which is also known as AirAsia, is an airline company that provides air transportation service. The airline was established in 1993 and started operation 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. They were having heavily indebted on December 2,2001. An executive from company Tune Air Sdn, Tonny Fernandes, purchased it. The company’s headquarters is in Sepang, Selangor, Malaysia. After Tonny Fernandes changes all the operation management in the company, AirAsia its now can expands and becomes the largest low fare airlines even since then. With a fleet of 72 aircraft, AirAsia flies to over 61 domestic and international destination. They have 108 routes and operate over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies.…

    • 4783 Words
    • 137 Pages
    Powerful Essays
  • Powerful Essays

    AirAsia established in 1993 and start their operation in 1996, AirAsia owned by DRB-Hicom. In 2001, Tune Air Snd Bhd company that owned by Tony Fernandes purchase AirAsia from DRB-Hicom. Then since that time AirAsia do rebranding and relaunching as a low-fare carrier. As AirAsia…

    • 4244 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Air Asia Marketing Plan

    • 17846 Words
    • 72 Pages

    AirAsia needs no introduction in ASEAN, where it is the leading low-cost carrier, connecting people and places across 132 routes, 40 of which are offered by no other airline. In 2010, the Group, which includes…

    • 17846 Words
    • 72 Pages
    Powerful Essays
  • Powerful Essays

    Introduction to AirAsia

    • 10721 Words
    • 43 Pages

    Established in 1993 and officially started its operation on 18 November 1996, AirAsia is a low cost carrier (LCC) airline in the aviation industry. On 2 December 2001, the heavily-indebted government-linked commercial airline was bought over by the current Chief Executive Officer (CEO) of AirAsia, Tony Fernandes. From then, AirAsia cleared its former debts which worthed USD 11 million and became a profit-making low cost carrier.…

    • 10721 Words
    • 43 Pages
    Powerful Essays
  • Powerful Essays

    Air Asia 10

    • 2231 Words
    • 9 Pages

    It was the first successful and is one of the largest low cost airlines in Southeast Asia. Also, it has become Malaysia first international low cost carrier. Air Asia Company’s simple philosophy ‘Now Everyone Can Fly’ has successfully positioned itself in customers’ mind where majority of the customer would choose Air Asia as their choice of transport. In add, Air Asia succeed through the company’s effective and efficient operational. Tune Air Sdn Bhd is the partner holding company of Air Asia. (AirAsia.com, Wong Pui Man,Cary March 2009 Available at http://www.skcs.hk/AirAsia.pdf Accessed on 17th March 2011)…

    • 2231 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Finance of Manager

    • 3989 Words
    • 16 Pages

    * A brief description of the AirAsia Bhd.’s history, the nature of products/services in operation and the objectives.…

    • 3989 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    Strategic Management

    • 12900 Words
    • 52 Pages

    AirAsia Berhad was established in 1993 and started operations on 18 November 1996. On December 2, 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1.…

    • 12900 Words
    • 52 Pages
    Powerful Essays
  • Good Essays

    PEST Analysis Of AirAsias

    • 3039 Words
    • 10 Pages

    AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia.…

    • 3039 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Air Asia Ibs Case Study

    • 2214 Words
    • 9 Pages

    In December 2001, 5 years after its founder DRB-Hicom failed to establish profitability as a full-service regional airline, AirAsia was acquired by an eager maverick Tony Fernandes who had just left his executive position in Warner Music. This proved to be the turning point for the Malaysian airline industry.…

    • 2214 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    A 78ir Asia Berhad

    • 605 Words
    • 3 Pages

    Air Asia Berhad is the name of the company who brings the name of the country, Malaysia to be known throughout the world. Air Asia Berhad was known as the only Malaysian-based low cost airline and also holds the status of a pioneer of low-cost travel in Asia. Air Asia was first established during the year of 1993 where during that time, it is a bad time for aviation industry to survive, but it becomes miracle, when Air Asia managed to survived and become the leader in providing low-cost air carrier service. In the year of 2002, with the heavily in debt of sum about rm40 million, the company which first owned by DRB Hicom was purchased by Tune Air Sdn Bhd, executives by Tony Fernandes. The very man which acts as the brain of the company is named as Tony Fernandes. This man is the man behind the scenes that brings Air Asia from zero to hero. With the famous slogan “Now everyone can fly”, Air Asia heavily concern on bringing the low price of aviation service to the public. Air Asia’s main hub was located in the Low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport (KLIA) at Sepang. AirAsia launched its first international flight to Bangkok In 2003 when it opened a second hub at Senai International Airport in Johor Bahru. Air Asia later started a Thai subsidiary, added Singapore itself to the destination list, and commenced flights to Indonesia. Flights to Macau started in June 2004, while flights to Mainland China (Xiamen) and the Philippines (Manila) started in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai Air Asia. On August 2006, Air Asia took over Malaysia Airlines's Rural Air Service routes in Sabah and Sarawak, operating under the Fly Asian Xpress brand, the routes were subsequently returned back to MASwings a year later citing commercial reasons. Air Asia has further enhanced its presence in Asia by strengthening and enhancing its route network…

    • 605 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Air Asia essay summary

    • 3279 Words
    • 14 Pages

    AirAsia Berhad was established in 1993 and began operations on 18 November 1996. It was originally founded by government owned conglomerate, DRB Hicom. On 2 December 2001, the heavily in debted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur.…

    • 3279 Words
    • 14 Pages
    Good Essays
  • Satisfactory Essays

    Ob Air Asia

    • 707 Words
    • 3 Pages

    AirAsia is Malaysia’s second national airline was incorporated in 1993 as a full-service regional airline under DRB-Hicom. They started their operations on 1996. After starting their operations for several years, AirAsia failed to attract enough passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence, AirAsia was heavily indebted. In 2001, Tony Fernandes’s company,Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding, to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone can fly", AirAsia became the first successful low cost and ticket-less airline in the Southeast Asian region. People can experience the flight with affordable price and it does not consider as an expensive choice of transportation, rather one of the economically justified ways of traveling to domestic and international destinations.…

    • 707 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Air ASIA

    • 1123 Words
    • 19 Pages

    • 2 Dec, 2001, it was purchased by former Time warner executive Tony Fernandez's company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only RM1, and with only 2 Boeing 737-300 aircraft together wit RM40 million in debt. • Air Asia Berhad is a Malaysia-based low-cost airline. • The largest low-fare, no- frills airline and a pioneer of low cost travel in Asia.…

    • 1123 Words
    • 19 Pages
    Satisfactory Essays
  • Best Essays

    Air Asia Monogram

    • 3941 Words
    • 16 Pages

    AirAsia Sdn Berhad is a low-cost airline based in Kuala Lumpur, Malaysia. It is Asia 's largest low fare, and also the first budget no-frills airline in the region.…

    • 3941 Words
    • 16 Pages
    Best Essays
  • Satisfactory Essays

    About Airasia

    • 432 Words
    • 2 Pages

    AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low fare, no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticket-less travel and unassigned seats.…

    • 432 Words
    • 2 Pages
    Satisfactory Essays