Air Asia 10
INTRODUCTION Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills. Before 2011, it is a money losing airlines operated by the government which after that became a successful airline company after being taken over by Tony Fernandes. It can be said it is a remarkable transformation of the airline. Kuala Lumpur International Airport serves as the main hub for Low Cost Carrier Terminal in Malaysia. By the year 2005, Air Asia has operates in 6 countries worldwide which serves more than 5millions customer. Until today, the company is currently operating in 25 countries which provide domestic and international flight. In this assignment, we are going to discuss regarding the information system and technology implemented by Air Asia which make the company become so successful, the current and future business alignment strategy and business operation of Air Asia. (Wikipedia, Air Asia Available at http://en.wikipedia.org/wiki/AirAsia Accessed on 21th March 2011)
COMPANY BACKGROUND
It was the first successful and is one of the largest low cost airlines in Southeast Asia. Also, it has become Malaysia first international low cost carrier. Air Asia Company’s simple philosophy ‘Now Everyone Can Fly’ has successfully positioned itself in customers’ mind where majority of the customer would choose Air Asia as their choice of transport. In add, Air Asia succeed through the company’s effective and efficient operational. Tune Air Sdn Bhd is the partner holding company of Air Asia. (AirAsia.com, Wong Pui Man,Cary March 2009 Available at http://www.skcs.hk/AirAsia.pdf Accessed on 17th March 2011)
KEY STRATEGIES
Air Asia’s main goal is to achieve as becoming the leader of low cost carrier. There are few components of the strategies which make
COMPANY BACKGROUND
It was the first successful and is one of the largest low cost airlines in Southeast Asia. Also, it has become Malaysia first international low cost carrier. Air Asia Company’s simple philosophy ‘Now Everyone Can Fly’ has successfully positioned itself in customers’ mind where majority of the customer would choose Air Asia as their choice of transport. In add, Air Asia succeed through the company’s effective and efficient operational. Tune Air Sdn Bhd is the partner holding company of Air Asia. (AirAsia.com, Wong Pui Man,Cary March 2009 Available at http://www.skcs.hk/AirAsia.pdf Accessed on 17th March 2011)
KEY STRATEGIES
Air Asia’s main goal is to achieve as becoming the leader of low cost carrier. There are few components of the strategies which make