Preview

Air Asia Company Profile

Powerful Essays
Open Document
Open Document
2566 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Air Asia Company Profile
Air Asia Berhad Background
Founded : 1993
Hubs : Kuala Lumpur International Airport
Secondary hubs: * Kota Kinabalu International Airport * Senai International Airport * Penang International Airport
Subsidiaries:
* Thai AirAsia * Indonesia AirAsia * VietJet AirAsia * AirAsia RedTix

Fleet size : 103 (+ 121 orders)
Destinations : 70 in 19 countries
Company slogan : Now Everyone Can Fly
Parent company : Tune Group

Headquarters Registered office : Petaling Jaya, Selangor

Head office : Kuala Lumpur International Airport Sepang, Selangor

Key people : Tony Fernandes (CEO) Azran Osman Rani
Revenue ▲ RM 2.635 billion (2008)
Operating income ▼ RM -416 million (2008)
Net income ▼ RM -497 million (2008)
Total assets ▲ RM 9.521 billion (2008)
Total equity ▼ RM 1.606 billion (2008)

AirAsia Berhad is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low-fare, no-frills airline. AirAsia is a pioneer of low-cost flights in Asia and was also the first airline in the region to implement fully ticketless travel. Its main base is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA).
In 2010 AirAsia won the Skytrax World's best low-cost airline award.
Air Asia budget with no-frills airline is introduced by Tony Fernandes with the tagline “Now everybody can fly” and the man himself is also the founder of Tune Group.
No fuel surcharge and no admin fee. However, ticket fare and airport tax need to be paid.

Establishment
Established in 1993 and commenced operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former South East Asian regional vice-president Warner Music Group Tony Fernandes's company Tune Air Sdn Bhd for one ringgit. This was after great deliberation as the initial offer was fifty sen.

You May Also Find These Documents Helpful

  • Powerful Essays

    Airasia Marketing Analysis

    • 4783 Words
    • 137 Pages

    AirAsia Berhad, which is also known as AirAsia, is an airline company that provides air transportation service. The airline was established in 1993 and started operation 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. They were having heavily indebted on December 2,2001. An executive from company Tune Air Sdn, Tonny Fernandes, purchased it. The company’s headquarters is in Sepang, Selangor, Malaysia. After Tonny Fernandes changes all the operation management in the company, AirAsia its now can expands and becomes the largest low fare airlines even since then. With a fleet of 72 aircraft, AirAsia flies to over 61 domestic and international destination. They have 108 routes and operate over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies.…

    • 4783 Words
    • 137 Pages
    Powerful Essays
  • Good Essays

    Airasia Essay 7

    • 1180 Words
    • 5 Pages

    AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia's largest low fare, no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd. AirAsia is the first airline in the region to implement fully ticketless travel and unassigned seats. However, as of 5 February 2009, AirAsia has implemented allocated seatings across all AirAsia flights, including in their sister airlines, Indonesia AirAsia and Thai AirAsia.…

    • 1180 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Introduction of Airasia

    • 837 Words
    • 4 Pages

    Air Asia started to build its renowned brand as a quality low cost airline from the construction of its brand equity in the domestic market, for example in the single year of 2003 it had win the title of “Developing Airline of the Year 2003”, “CEO of the Year (Tony Fernandes)”, “the most popular website for online shopping in the 11th Malaysia” and so on; and since the next year, 2004, Air Asia had shown the fast growth trend and the potential to take the leadership in the Malaysian aviation industry and it win the “Market Leadership Award, 2005 Airline”, “Asia Pacific Low Cost Airline of the Year 2004” and other honors. And in the years of 2007, 2009, 2010, Air Asia were all awarded the “World’s Best Low Cost Airline” (Smith & Milligan 2011, p.53) and at the same period Air Asia had become the one of the most fast growing listed company and exhibited the power to be one of the best and most popular airlines in…

    • 837 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Air Asia Case Study

    • 1075 Words
    • 5 Pages

    Air Asia is a carrier which was built up in 1993 and began its operations on November eighteenth, 1996. On 2nd December 2001, the vigorously obligated carrier was obtained by Tony Fernandes, proprietor of Tune Air Sdn Bhd for the token whole of RM1 (Jusmpstart Malaysia, 2011). As a feature of the buy, Tony likewise took up the RM40million obligation. In any case, under the initiative of Tony Fernandes, today, Air Asia is a world renowned ease carrier that works broad systems both locally and globally. Air Asia is set to take minimal effort travelling to an all new high through their rationality of 'Now Everyone Can Fly' (Fernandes, 2004). Their vision is to be the biggest ease aircraft in Asia and serve the 3 billion individuals who are right…

    • 1075 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The philosophy of AirAsia is to make flying possible for everyone. Since 2001, AirAsia had swiftly broken travel norms across the globe, where it is a leading low-cost carrier that does not need further introduction in ASEAN. With the tagline “Now everyone can fly”, AirAsia ferried 135 million guests as at 31 December 2011. Furthermore during the past decade AirAsia established successful ventures with Thai AirAsia, Indonesia AirAsia, AirAsia Philippines, AirAsia Japan and AirAsia X (primarily focused on long-haul segment), allowing AirAsia to take low-cost flying to a further level with a route network that spans over 20 countries.Reasons for doing this business proposal…

    • 943 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Air Asia Advertising Types

    • 4327 Words
    • 18 Pages

    Air Asia Berhad was set up by Dato' Tony Fernandes in 2001. In December 2001, Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman, AirAsia), Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer, AirAsia) and Abdul Aziz bin Abu Bakar (Director, AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2, 2001 which Air Asia was originally founded. AirAsia has been expanding rapidly since 2001 where Dato' Tony Fernandes later proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM10 (US $2.50).…

    • 4327 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Air Asia Current Issues

    • 554 Words
    • 3 Pages

    Established on 12 December 2001, AirAsia has been such a big phenomenon in airline industry especially in Asia. AirAsia with the ordinary symbol but with strong brand, “now everyone can fly” nowadays has been phenomena in Airlines industry. AirAsia is one of the airline companies who more focused with the strategy how to reduce inefficiency and make it low possible fare in the world. With the cost-efficiency, low complexity and profitability are always the cornerstones of building a strong business.…

    • 554 Words
    • 3 Pages
    Good Essays
  • Good Essays

    PEST Analysis Of AirAsias

    • 3039 Words
    • 10 Pages

    AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia.…

    • 3039 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Air Asia X Berhad Case Study

    • 2286 Words
    • 10 Pages

    Air Asia will be the best airline company as having the cheapest price tickets and letting everyone can fly around the world. To make the company become better and better, Air Asia was recommended to provide more choices of foods and drinks in order to reach the satisfaction of passengers. In addition, Air Asia can think of giving extra luggage allowance to 25 Kg to the passengers. A good leadership style can be affecting the entire company and employees to become motivate and innovate. With the motivation and innovation, consumers believe that Air Asia can be the successful airline company.…

    • 2286 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Air Asia was established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. The vision of Air Asia is to serve the 3 billion people who are currently underserved with poor connectivity and high fare and to be the largest low cost airlines in Asia. Their mission is to create a globally recognized ASEAN brand, to attain the lowest cost so that everyone can fly with Air Asia, to be the best company to work for as employees are treated as part of a big family, and to maintain the highest quality product, embracing technology to reduce cost and enhance service levels.…

    • 611 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Air Asia essay summary

    • 3279 Words
    • 14 Pages

    The low cost structure of Air Asia is entrenched in the organization in their mission statement, which is to “To continue to be the lowest cost short-haul airline in every market we serve, delivering strong organic growth through offering the lowest airfares at a profit” (AirAsia 2011), and their vision statement “To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with Air Asia creates values through vision and mission.…

    • 3279 Words
    • 14 Pages
    Good Essays
  • Powerful Essays

    AIR ASIA

    • 1753 Words
    • 18 Pages

    • AirAsia X is the international operation of the brand AirAsia, which is Asia's largest lowcost carrier.…

    • 1753 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    Air ASIA

    • 1123 Words
    • 19 Pages

    • 2 Dec, 2001, it was purchased by former Time warner executive Tony Fernandez's company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only RM1, and with only 2 Boeing 737-300 aircraft together wit RM40 million in debt. • Air Asia Berhad is a Malaysia-based low-cost airline. • The largest low-fare, no- frills airline and a pioneer of low cost travel in Asia.…

    • 1123 Words
    • 19 Pages
    Satisfactory Essays
  • Satisfactory Essays

    About Airasia

    • 432 Words
    • 2 Pages

    AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low fare, no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticket-less travel and unassigned seats.…

    • 432 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    success story of airasia

    • 1157 Words
    • 4 Pages

    The airline was founded in the year 1993 and the first flight of Air Asia took to the skies in November 1996. Within a few years, the airline was heavily in debt and there was talk that the airline would have to wrap up its operations and say goodbye to the aviation sector forever. In the year 2001 however, Tony Fernandes, the business honcho known for his shrewd business skills took an interest in the airline and his company Tune Air Sdn Bhd finally took over the same year at a token amount of just 1 ringgit. At that time, a debt of USD 11 million was staring in the face of the airline and only a miracle could save it.…

    • 1157 Words
    • 4 Pages
    Satisfactory Essays

Related Topics