System Information Air Ketapang
Case Study of Air-Asia : Strategic Role of Information System in Business
Air Asia was established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. The vision of Air Asia is to serve the 3 billion people who are currently underserved with poor connectivity and high fare and to be the largest low cost airlines in Asia. Their mission is to create a globally recognized ASEAN brand, to attain the lowest cost so that everyone can fly with Air Asia, to be the best company to work for as employees are treated as part of a big family, and to maintain the highest quality product, embracing technology to reduce cost and enhance service levels.
Air Asia implemented APS (Advanced Planning and Scheduling) system which serves as the brain supply chain activities by gearing activities in relation with customers and suppliers requirements. It helps Air Asia to optimize its supply chain management as clusters and classifies customer orders, forecasts future fulfillment requirements, set order priorities and checks resources availability. The system analyze which optimal flying route is imperative in deciding new destinations to serve in the future.
Air Asia implemented the Database Managing System in order to share the centralized data amongst all functional areas to ensure daily operation is sufficient. The company also implemented a full-fledged ERP system powered by Microsoft Business Solutions (MBS). The system helps Air Asia to collect data from various key business processes in manufacturing and production, finance and accounting, human resources, sales and marketing, and storing the data in a single central data repository, enabling an easy access to the information across the firm to help the different parts of business work together
Air Asia was established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. The vision of Air Asia is to serve the 3 billion people who are currently underserved with poor connectivity and high fare and to be the largest low cost airlines in Asia. Their mission is to create a globally recognized ASEAN brand, to attain the lowest cost so that everyone can fly with Air Asia, to be the best company to work for as employees are treated as part of a big family, and to maintain the highest quality product, embracing technology to reduce cost and enhance service levels.
Air Asia implemented APS (Advanced Planning and Scheduling) system which serves as the brain supply chain activities by gearing activities in relation with customers and suppliers requirements. It helps Air Asia to optimize its supply chain management as clusters and classifies customer orders, forecasts future fulfillment requirements, set order priorities and checks resources availability. The system analyze which optimal flying route is imperative in deciding new destinations to serve in the future.
Air Asia implemented the Database Managing System in order to share the centralized data amongst all functional areas to ensure daily operation is sufficient. The company also implemented a full-fledged ERP system powered by Microsoft Business Solutions (MBS). The system helps Air Asia to collect data from various key business processes in manufacturing and production, finance and accounting, human resources, sales and marketing, and storing the data in a single central data repository, enabling an easy access to the information across the firm to help the different parts of business work together