7up Brand Equity
7up Brand Equity
Brand Management
AMAL BINMAHFOOZ
20/02/’12 Instructor: Asma Chang
PepsiCo Mission and Vision
At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but also the right thing to do for our business (2011).
Our Mission
Our mission is to be the world 's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity (2011).
Our Vision
"PepsiCo 's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company (2011).
Pepsi Co offers a variety of products:
1-Carbonated Soft drinks:
Pepsi (product line)
Diet Pepsi (product item)
Miranda
7up
Mountain Dew
Shani
2-Non-Carbonated Soft drinks:
Tropicana
Lipton Ice Tea
H2O
Barrio
Fruitz
3- Bottled Water:
Aquafina
4-Sports DRINK:
Gatorade
5-Snaks:
Lays
Cheetos / Tasali
Dorritos / Twistor
In this mini research paper, we are focusing on 7Up Brand Equity only. So the researcher will begin by providing a brief history of 7Up.
HISTORY:
7 Up is a brand of lemon-lime flavored non-caffeinated soft drink. DR SNAPPLE GROUP in the United States, and PepsiCo in the rest of the world hold the rights of the brand.
Charles Lieper Grigg, who launched his St. Louis based company The Howdy Corporation in 1920, created 7
Brand Management
AMAL BINMAHFOOZ
20/02/’12 Instructor: Asma Chang
PepsiCo Mission and Vision
At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but also the right thing to do for our business (2011).
Our Mission
Our mission is to be the world 's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity (2011).
Our Vision
"PepsiCo 's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company (2011).
Pepsi Co offers a variety of products:
1-Carbonated Soft drinks:
Pepsi (product line)
Diet Pepsi (product item)
Miranda
7up
Mountain Dew
Shani
2-Non-Carbonated Soft drinks:
Tropicana
Lipton Ice Tea
H2O
Barrio
Fruitz
3- Bottled Water:
Aquafina
4-Sports DRINK:
Gatorade
5-Snaks:
Lays
Cheetos / Tasali
Dorritos / Twistor
In this mini research paper, we are focusing on 7Up Brand Equity only. So the researcher will begin by providing a brief history of 7Up.
HISTORY:
7 Up is a brand of lemon-lime flavored non-caffeinated soft drink. DR SNAPPLE GROUP in the United States, and PepsiCo in the rest of the world hold the rights of the brand.
Charles Lieper Grigg, who launched his St. Louis based company The Howdy Corporation in 1920, created 7
References: 7 Up - Wikipedia, the free encyclopedia. (n.d.). Wikipedia, the free encyclopedia. Retrieved February 19, 2012, from http://en.wikipedia.org/wiki/7_Up PepsiCo. (2010). Retrieved March 21, 2011 from http://www.pepsico.com/ An old T.V advertisement for 7up