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Distribution Channel of Pepsi Max

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Distribution Channel of Pepsi Max
istr2011

PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX

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GROUP MEMBERS- * -------------------------------------------------
ARSHLEEN KAUR * -------------------------------------------------
NISHANT SINGH * -------------------------------------------------
ROMA
* -------------------------------------------------
SEEMA SHEKHAWAT * -------------------------------------------------
SHIKHA SINGH * -------------------------------------------------
TEENA KUMARI TANWAR
-------------------------------------------------

-------------------------------------------------

Submitted to :- Mrs Ruchi Shah

company Profile

* PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage Company. * PepsiCo India and its partners have invested more than USD1 billion since the company was established in the country. * PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as nutrition and always, good taste

PepsiCo India’s expansive portfolio includes iconic refreshment beverages: * Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, * Hydrating and nutritional beverages such as Aquafina drinking water, * Isotonic sports drinks – Gatorade * Tropicana 100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice, * Non-carbonated beverage and a new innovation Nimbooz by 7Up. * Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands.

* PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat, It
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