comes in the 6th Pay commission recommendation. After year of cursing along at fairly relaxed pace‚ two wheeler industry has finally stepped on the accelerator & swayed its way timely in to the first lane. All the major players in the market including YAMAHA ‚BAJAJ AUTO‚ HERO‚ HONDA‚TVS ‚SUZUKI‚ ESCORT‚ROYAL ENFIELD‚ KINETIC ‚ work over time to grab slice of two-wheeler pie as possible‚ the market is suddenly roaring for action. Over a period of more than two decades the Indian Automobile industry has
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Yamaha was established in 1887 as a piano and reed organ manufacturer by Torakusu Yamaha as Japanese Company. The company’s origin as a musical instrument manufacturer is still reflected today in the group’s logo—a trio of interlocking tuning forks. (Wiki) Yamaha has grown to become the world’s largest manufacturer of musical instruments‚ as well as a leading manufacturer of semiconductors‚ audio/visual‚ computer related products‚ sporting goods‚ home appliances‚ specialty metals and industrial
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Two Wheeler Two Wheelers in India India‚ is the second largest producer of two-wheelers in the world. In the last few years‚ the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians‚ especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry‚ bikes and scooters cover a major segment. Bikes are considered to be the favorite among
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Executive Summary Thai motorcycle industry entered in Thailand since 1964. There are four main players in this industry including Honda‚ Yamaha‚ Kawasaki‚ and Suzuki. Even there are not much competitors but the competition among them are fierce. Thai market for motorcycle is in maturity stage. This makes the players have to use strong strategies to possess market share. The dominant player in this industry is Honda For customer analysis‚ among four leader players they quite focus customer similar
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time. The image of the couple in casual clothes riding a black Yamaha Nouvo scooter in downtown HCMC was widely seen in newspapers and magazines. Scooter riders seen in downtown HCMC. Vietnamese consumers have an increasing preference for scooters. This actually gave free publicity to Yamaha. Sales of the Yamha Nouvo scooter have rocketed in Vietnam as this scooter has become a fashion for not only women but also men. Yamaha ’s good business has led to other motorcycle makers to enter
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Business analysis of Ducati Motor Holding S.p.A. February 13‚ 2011 This analysis will focus on three famous motorcycle brands - Ducati‚ Honda and Yamaha which have been operating in the motorcycle business for decades. Competition in the industry is high and in order to succeed manufacturers have to manufacture premium quality motorcycles for the same target group. At first sight it might seem that the three brands are identical but a more detailed analysis indicates that there are significant
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Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” SUBMITTED TO Abdullah Mohammed Ibrahim Assistant Professor Department of Business administration Northern Bangladesh University SUBMITTED BY Name ID Section Semester Subrata Karmakar BBA 080202759 B Spring 2011 Nazmul Hasan Zubran BBA
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Market‚ Industry and Competitive Analysis of Yamaha Indonesia Industry Analysis: PORTER’S 5 FORCES MODEL Threat of New Entrants : LOW In the Indonesia motorcycle market‚ several significant barriers to entry exist‚ making it difficult for new competitors to enter the market easily. The Political/Legal barrier to entry is perhaps the most significant one. Unlike other industries in Indonesia‚ the automotive industry is highly regulated. The Indonesian Government imposed a complete ban on
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Case study 1.4 Steinway & sons Internationalizing the piano business Steinway & sons(www. Steinway.com) remains one of the best- known producers of concert pianos in the world . throughout the course of its 150-year history the company has shown a distinctive talent for innovation and quality workmanship as evidenced by its 120patents .in an age of mass production Steinway continues to build a limited number of handmade pianos . Steinway & sons was founded in 1853 by German immigrant
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in 1955 by Yamaha. The YA-1 had a 125cc 2 stroke motor that perform quite well but riders had to wait over a decade later for Yamaha to produce the DT1 in 1968. It wasn’t until 1973 when Honda produced the very first ever off road motorcycle platform. The Elsinore CR250M was a revolutionary “dirt bike” known as the bike that put Honda ahead of the industrial power curve. Dirt bikes produced
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