Consumers ’ Intentions to Opt in to SMS Advertising. International Journal of Advertising‚ 2007‚ Vol. 26 Issue 2: 177-198. Okazaki‚ S. Senior Executives’ Initial Responses. Internet Research‚ 2005‚ Vol. 15 Issue 2: 160 – 180. Trappey III‚ R. J.‚ and Woodside‚ A. G. Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials. Journal of Advertising Research‚ 2005‚ Vol. 45 Issue 4: 382-401. Barnes‚ S.J. 2002b. Wireless digital advertising:
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Motivation Factors in Dark Tourism Case: House of Terror LAHTI UNIVERSITY OF APPLIED SCIENCES The Faculty of Tourism and Hospitality Degree Programme in Tourism and Hospitality Management Nature and Soft Adventure Tourism Bachelor’s thesis Spring 2010 Titta Niemelä Lahti University of Applied Sciences Degree Programme in Tourism and Hospitality Management NIEMELÄ‚ TITTA: Motivation Factors in Dark Tourism: Case: House of Terror Bachelor’s Thesis in Nature and Soft Adventure Tourism
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ZMOT WINNING THE ZERO MOMENT OF TRUTH By Jim Lecinski CONTENTS 7 9 15 by Dina Howell Changing the Rulebook The New Mental Model 23 31 37 ZMOT All Around Us Ratings and Reviews: Word of MOT 45 55 How to Win at ZMOT MOTs Next? 61 70 FOREWORD CHAPTER 3: CHAPTER 6: APPENDIX CHAPTER 1: CHAPTER 4: CHAPTER 7: END NOTES CHAPTER 2: CHAPTER 5: Equal Thought‚ Not Afterthought 59 Keep It Going 72
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GLOBAL M&A MARKET REVIEW FINANCIAL RANKINGS 2014 Q4 2014 GLOBAL M&A FINANCIAL ADVISORY RANKINGS CONTENTS 1. Introduction 2. Global Market Commentary 3. Global M&A Activity by Region 5. Global M&A Activity by Industry 7. Global Announced Deals 10. Cross Border Announced Deals 11. Global Private Equity Announced Deals 12. North America Announced Deals 16. Latin America Announced Deals 18. EMEA Announced Deals 29. APAC Announced Deals 37. Disclaimer The Bloomberg M&A Advisory League Tables are the
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Journal of the Academy of Marketing Science http://jam.sagepub.com An Examination of Selected Marketing Mix Elements and Brand Equity Boonghee Yoo‚ Naveen Donthu and Sungho Lee Journal of the Academy of Marketing Science 2000; 28; 195 DOI: 10.1177/0092070300282002 The online version of this article can be found at: http://jam.sagepub.com/cgi/content/abstract/28/2/195 Published by: http://www.sagepublications.com On behalf of: Academy of Marketing Science Additional services and information
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Duong 1 Modernization Theory and Women’s Political Representation: A Case Study of Vietnam By Cathy Duong Submitted in partial fulfillment of the requirements For the degree of Masters of Globalization and International Development (M.A) in The Faculty of Graduate Studies University of Ottawa April 2012 Duong 2 Abstract While the proponents of the modernization theory reckon that economic growth leads inevitably to social development and gender equality‚ authors
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635-9525MINISTRY OF COMMERCE & INDUSTRY GOVERNMENT OF INDIA MBA - Fashion Merchandise and Retail Management SEMESTER – 3 Lifestyle Merchandising HANDBOOK PREPARED BY: N.B.LAL REVIEWED BY: FDDI SCHOOL OF RETAIL MANAGEMENT HOD: MR. A K SHARMA Table of Contents UNIT TOPIC PAGE Unit-1 Introduction to Lifestyle Merchandising 3 Unit-2 Lifestyle Models-AIO 19 Unit-3 Life-style Models -VALS I 23 Unit-4 Life-style Models -VALS II 30 Unit-5
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University of Gävle Department of Business Administration Factors of branding A Case Study of Hennes & Mauritz AB in China Author Lupeng Ye 861017-T020 Jieying Wu 850514-T184 Phone: 076-5828951 Phone: 076-5828911 Supervisor: Jonas Kagstrom Date 2009.05.18 Abstract Title: Factors of branding - A Case of Hennes & Mauritz AB in China. Level: Degree of Bachelor of Science in Business Administration Author: Lupeneg Ye 861017-T020 Jieying Wu 850514-T187 Supervisor: Jonas Kagstrom Date:
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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INFLUENTAL FACTORS ON BRAND CHOICE AND CONSUMPTION BEHAVIORS: AN EXPLORATORY STUDY ON COLLEGE STUDENTS AND BEER By DAVE RITTER A THESIS PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULLFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ADVERTISING UNIVERSITY OF FLORIDA 2008 1 © 2008 Dave Ritter 2 To my family‚ friends‚ educators‚ and colleagues‚ cheers! Without your love‚ support‚ and guidance none of this would be possible. 3 ACKNOWLEDGEMENTS
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