Date: Feb 25 ‚2012 To: Tiger Balm management From: XXXX RE: Analysis and recommendations of the existing marketing strategies Tiger Balm is a well-known herbal ointment remedy that was developed to relieve the aches and pains in ancient China. It is a very successful example of a truly Asian brand that has gained international recognition. It has created a high degree of awareness and loyalty in global markets. I have evaluated the strengths and weaknesses of your company’s existing marketing
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Tiger Balm Question 1 Product mix refers to all the products an organization sells. All Tiger Balm’s products-ointments‚ p Question 2 In order to tap into a new market‚ the approach used by Tiger Balms to organize its products in its communication to its customers by advertising its products using non-traditional forms of media such as YouTube and Google to appeal to American customers. Tiger Balm also features its products in drama series shown at prime times such as 7pm and 9pm to attract
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CASE D-6 TIGER BALM : WORKS WHEREVER IT HURTS . Case Summary Tiger Balm – a brand that millions use worldwide for quick‚ effective relief to body aches and pains. With its unique formula or herbal ingredients derived from ancient Chinese sources‚ this topical ointment has evolved from its humble origins to become a household name in close to 100 countries. Tiger Balm was known to soothe and relieve aches and pains‚ lives up to its slogan‚ “Works wherever it hurts”. With a vision to sell and
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Burt’s Bees Honey Lip Balm How many people use Burt’s Bees Honey Lip Balm on a daily basis? That question may never be answered. However what everyone does know is that lip balm is one effective way to prevent lips from getting chapped. It keeps lips from hardening and cracking. By simply applying the lip balm once or twice a day‚ lips can stay healthy and natural for three hundred sixty five days a year. Not only is lip balm a good protecting for lips‚ every time it is applied‚ the person’s lips
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Stability evaluation of organic Lip Balm Alessandra Ribeiro Fernandes‚ Michelli Ferrera Dario‚ Claudinéia Aparecida Sales de Oliveira Pinto‚ Telma Mary Kaneko‚ André Rolim Baby‚ Maria Valéria Robles Velasco* Department of Pharmacy‚ Faculty of Pharmaceutical Sciences‚ University of São Paulo Rising global demand for natural products whose production is harmless to the environment has stimulated the development of natural cosmetics and‚ within this category‚ organics (95% organic raw materials)
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1. Executive Summary Asia Pacific Breweries (APB) is the leading beer brewery in the Asia Pacific region. The company’s most iconic product‚ Tiger Beer‚ is notably one of Singapore’s most successful brands in the world and is valued at S$820 million. The lucrative beer industry has attracted numerous foreign beers to vie for the market share in Singapore which is valued at S$562.7 million. As the beer industry in Singapore is reaching maturity‚ beer companies have to find innovative
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Tiger Woods: Crisis Communication Although Tiger Woods released several statements attempting to minimize not only the incident of his Escalade-tree collision but also the initial reports of a possible extramarital affair‚ the lack of full disclosure and the revelations of additional females stating that they too had affairs with Tiger have only fueled the media frenzy. Television entertainment news shows such as TMZ‚ Entertainment Tonight‚ The Insider‚ and Access Hollywood report on the Tiger
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3. When to use beard balm For some men‚ trimming a beard is about all the maintenance they do. For others though‚ having a beard means regular maintenance to keep it looking and feeling good. With a variety of products on the market‚ many with beards are often unsure what would be the best product for their needs. Beard balm helps to moisturize and condition the beard. Beard balm can also be used to stylize the beard and to make it look thicker. One simple use of beard balm is when you have a look
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Change Management and Communication Plan Riordan Manufacturing has experienced significant growth in global plastics manufacturing from its origin and establishment in 1991. Developing such superior products and striving to provide solutions to customers has created a large customer base. Riordan Manufacturing is introducing a customer management system that will provide a consistent program that manages our customer’s information. This plan will introduce the change process and how we will communicate
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Communications Plan Having a successful communications plan is very important in deciding on the course a company will take to present its new and improved product. Marketing communications is a method in which a company will choose to inform‚ persuade‚ and remind its target population‚ directly or indirectly‚ about the product and brands they are trying to sell (Kotler & Keller‚ 2006). Building up an integrated marketing system is vital because of the different ways consumers choose to take in
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