Technology factors: · Technology is highly used and thus ready to assist in the availability of these cars. Ecological factors: · The cars that are produced by tesla are environmentally friendly. Legal factors: · The regulations in the U.S. help the growth of such a business. 2.For the Tesla Company‚ in order to analyze the industry’s environment‚ one has to cover each aspect of the Porter’s 5 forces. First force is the competitive rivalry which is considered very high
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but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Tesla needs to study different segmentation methods to better understand the profile of the customers in each segment. Studying and differentiating the segments will allow Tesla to look at the consumer similarities
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Case 5 Tesla Motors and U.S. Auto Industry As a pioneer of green technology car manufactory‚ Tesla Motors has placed himself in the U.S. automotive industry. Tesla Roadster is considered to be a cash cow in 2009‚ and it is the only electric cars have been mass product. However‚ after the competitors had entered the market‚ alternatives joined the battle of green technology car‚ such as hybrids‚ fuel cell ‚etc. Furthermore external environment has changed. Elon Musk‚ the co-founder and head of
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Executive Brief for Tesla Motors Inc. To: Elon Musk‚ CEO of Tesla Motors‚ Inc. From: Yuan Gao (kiki) Re: Strategic Improvements for Current Situation Date: 5th Aug‚ 2012 Executive Summary Tesla Motors is a relatively new Silicon-Valley based company that designs and produces electronic vehicles. The company aims at producing consumer affordable price electronic automobiles with zero emissions in the next decade. Currently the CEO Musk is working on introducing the new electronic
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Executive summary of “Tesla motors. Inc” Company information Tesla Motors is a public trading company in the automotive industry that was founded in 2003 by a group of engineers from the Silicon Valley in California. Core founders of Tesla Motors are Elon Musk‚ Martin Eberhard‚ Marc Tarpenning‚ JB Straubel and Ian Wright. Its headquarters are in Palo Alto‚ California. The CEO of the company is Elon Musk. It has over 3000+ employees. Tesla motors have their cars in thirty seven countries worldwide
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| Rashanna Etenburn | BUSI 510 – Managerial Economics | | Executive Summary Tesla Motors is among the top 25 companies “going green” for our economy. Tesla motors is a venture aimed at proving that cars can be environmentally friendly‚ without giving up the speed and power‚ purchasers love. The cost of running this amazing‚ green driving machine is a mere 2 cents per mile. (Ryan‚ 2008) Tesla Motors is a company looking to produce a high-performance electric sports car‚ and is backed by
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Executive Summary: Tesla Motors Competitive Position Analysis Final Project for Foundations of Business Strategy Introduction The purpose of this document is to present the current competitive position that Tesla Motor is in. The analysis covers environmental‚ industry‚ competitor‚ and finally recommends key areas that the firm must focus on to ensure future success. Clearly the electric car industry is in its emergent phase and has not reached the annealing point in the product life cycle yet
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Analyze the alternative power car manufacturing industry at the time of the case. At the time of the case there were not many car manufacturers aggressively perusing the development of alternative power cars. Manufacturers may have felt that the alternative power car was a disruptive technology as it was expensive to develop and not in high demand from their current customers. The alternative car manufacturing industry was in its conceptual phase. Consumers were not confident in the alternative power
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Business Strategy Case Study-TESLA Team 1: Nitin Majgi Ben Kempenich Nomi Lee David Daar Should Tesla move start to produce gasoline or hybrid powered vehicles? Competitors: Tesla Motors has a focus of differentiation strategy‚ concentrating only on small group of people‚ who are rich and environmental conscious‚ attracted by stylish and beautiful looks of its cars. Because‚ it will be hard to reach out and compete with other auto-manufactured brands
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industry. This year‚ the global production of EV is predicted to rise by 67% (IHS‚ 2014). 1.1 Market Trends According to the Green Car Guide (2014)‚ top Battery Electric Vehicles (BEVs) models include the BMW I3‚ Renault Zoe‚ Nissan Leaf and the Tesla Model S. In 2012‚ 90% of the EVs were present in the US (38%)‚ Asia (31%) and Europe (21%) (IEA‚ 2013; see figure 1 in appendix). Sales of BEVs are predicted to grow over the next decade‚ reaching a number of 3.8 million vehicles by 2020. This means
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