Tesla Analysis
Executive Brief for Tesla Motors Inc.
To: Elon Musk, CEO of Tesla Motors, Inc. From: Yuan Gao (kiki)
Re: Strategic Improvements for Current Situation Date: 5th Aug, 2012
Executive Summary Tesla Motors is a relatively new Silicon-Valley based company that designs and produces electronic vehicles. The company aims at producing consumer affordable price electronic automobiles with zero emissions in the next decade. Currently the CEO Musk is working on introducing the new electronic automobile Model S to the mass consumer market. However, when we look at the external environment, the Tesla Company still faces lots of challenges. The Tesla Motors’ strong competitors are the automobile companies that produce gas cars such as Toyota, Honda and Ford. In order to further expand the market share of the electronic automobiles, it is necessary for the Tesla Motors to improve the company’s efficiency in terms of their financial, management, logistics and marketing strategies. Therefore, we should find a way to change the strategies and better adjust to the current market.
Balanced Scorecard for Tesla Motors | Objectives | Measures | Targets | Initiatives | Financial | Increase net income | Market share | Increase by 15% | Improve foreign market shares | | Return on sales | Profit/Sales | Increase by 10% yearly | Reduce the cost | | Contribution margin | Price- variable cost/price | Increase by 5% | Reduce the cost | Customer | Lower the price, Improve the customer service | Customers’ feedback, Market research | Further penetrate the US market and broaden foreign market | Improve market share in both the US market and foreign market | Internal | Employee satisfaction | Surveys results | 90% satisfaction | Communication program | | Improve factory environment | Compare to the environmental standard |
To: Elon Musk, CEO of Tesla Motors, Inc. From: Yuan Gao (kiki)
Re: Strategic Improvements for Current Situation Date: 5th Aug, 2012
Executive Summary Tesla Motors is a relatively new Silicon-Valley based company that designs and produces electronic vehicles. The company aims at producing consumer affordable price electronic automobiles with zero emissions in the next decade. Currently the CEO Musk is working on introducing the new electronic automobile Model S to the mass consumer market. However, when we look at the external environment, the Tesla Company still faces lots of challenges. The Tesla Motors’ strong competitors are the automobile companies that produce gas cars such as Toyota, Honda and Ford. In order to further expand the market share of the electronic automobiles, it is necessary for the Tesla Motors to improve the company’s efficiency in terms of their financial, management, logistics and marketing strategies. Therefore, we should find a way to change the strategies and better adjust to the current market.
Balanced Scorecard for Tesla Motors | Objectives | Measures | Targets | Initiatives | Financial | Increase net income | Market share | Increase by 15% | Improve foreign market shares | | Return on sales | Profit/Sales | Increase by 10% yearly | Reduce the cost | | Contribution margin | Price- variable cost/price | Increase by 5% | Reduce the cost | Customer | Lower the price, Improve the customer service | Customers’ feedback, Market research | Further penetrate the US market and broaden foreign market | Improve market share in both the US market and foreign market | Internal | Employee satisfaction | Surveys results | 90% satisfaction | Communication program | | Improve factory environment | Compare to the environmental standard |