recognisable individual‚ which will enable a wider target audience to be reached due to him being such a reputable source. He has already represented various other charities‚ which makes him trustworthy. Not only is this campaign aiming to raise mass media awareness‚ but also hopes to educate individuals in smaller communities who may not have knowledge of cancer and the affects it has on families and individuals. The overall objective of the campaign is to get as many people involved and participating
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As far as the Market Summary / Target Audience are concerned‚ we have quite the large market to target‚ I say this because many people tend to think gaming sales should only focus on those people in their teens‚ yet in reality this isn’t our only major target. The average age of a gamer is 35‚ over a quarter (26%) is age 50 or over. The bulk of gamers are in the 18 to 49 year age range‚ which proves children shouldn’t be the only ones we focus our campaigning on. Also‚ around 68% of U.S. households
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Introduction Transportation is a major aspect for hosting an Olympic Game and for London‚ the capability to deliver a safe and cost-effective transportation system was a major issue during their bidding process. In this respect‚ London is embarking on a project to improve the light railway ("LR") system or tramways between the new venues and the existing transport infrastructure. The 2012 Olympic Games will be held mainly in East London and the existing light railway system which serves the area
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After discussing various market segments with Elena‚ and in addition to researching the optimal target market independently‚ I am confident in the selection of middle-aged to slightly older professionals as the primary target audience. Demographics Generation X is an often overlooked demographic in marketing due to the fact that they lie directly in between two larger segments – the Baby Boomers and the Millennials (Taylor & Gao‚ 2014). According to Pew’s analysis of the Panel study of Income
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EconomiIntroduction The Olympic Games is a major international event featuring summer and winter sports with the participation of thousands athletes. The Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations will participate into the games. The Games are currently held every two years‚ with alternating of Summer Olympic and Winter Olympic Games. As short‚ they occur every four years within their respective seasonal games. In this year
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Sustainability and the London 2012 Olympic Games This report will explore the importance of sustainability in today’s sports and illuminate the significance of the interplay between sports - the 2012 London Olympics in particular - and the environment. In addition a summary of the sustainability plan put forward by the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to the International Olympic Committee (IOC)‚ as part of their bid to host the recent Olympic Games. This will include
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For my first academic SMART target‚ I decided to ingest more knowledge of professional special effects make-up artists‚ and by doing so‚ my work can be more influenced by these artists and I will develop a better understanding of the industry. To attain my target‚ I conducted research into 5 artists in the time frame of one week. The research that I will be attaining will mostly focus on what products they use for certain looks and characters. This will help me develop an understanding of how SFX
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Shakespeare’s Audience Research Synthesis Essay Many people find it hard to believe that William Shakespeare had a vocabulary that varied from 20‚000-25‚000 words‚ since he stopped attending school at the age of 13. In comparison to a college graduate‚ who is estimated to have 18‚000-23‚000 words in their vocabulary‚ it is not uncommon for one to find this difficult to accept. Shakespeare tried to satisfy all members of class in his audience by having certain elements in his plays appeal to the
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at that much price that can be easily afforded by average Londoners who are living in the nearby areas of East London. Solution 4) In London Olympics 2012 the characteristics of a good pricing strategy are as follows:- A. PRICE DISCRIMINATION Price discrimination is the selling of similar goods and items at different prices to different consumers. As in the case London Olympics 2012 the tickets will
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INTRODUCTION As part of the London 2012 Olympic Games the Great British Government presented a legacy that they hoped would aid them to win the bid to host the games. This included what they hoped would become beneficial long-term effects socially and economically for Great Britain. One of the claims made the government was: ‘Harnessing the United Kingdom’s passion for sport to increase grass roots participation‚ particularly by young people – and to encourage the whole population to be more
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