THE TAJ GROUP OF HOTELS The Company was incorporated in 1902 and it opened its first hotel‚ The Taj Mahal Palace & Tower‚ Mumbai‚ in 1903. The Company then undertook major expansion of The Taj Mahal Palace & Tower‚ Mumbai by constructing an adjacent tower block and increasing the number of rooms from 225 to 565 rooms. With the completion of its initial public offering in the early 1970s‚ the Company began a long term program of geographic expansion and development of new tourist destinations
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same for over 3900 years. This reveals a new dimension in metrology — the science of measurement — in the Indian subcontinent. From the Harappan settlements of 2000 B. C. and the Delhi Iron Pillar of Gupta period (320–600 AD) to the 17th century Taj Mahal‚ the unit ’angulam ’ had remained the standard of measurement in engineering plans‚ says Ramamurthy Balasubramaniam from the Indian Institute of Technology (IIT) in Kanpur. Angulam and its multiples vitasti (12 angulams) and dhanus (108 angulams)
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Mumbai: at Chhatrapati Shivaji Terminus‚ the Oberoi Trident‚[9] the Taj Mahal Palace & Tower‚[9] Leopold Cafe‚ Cama Hospital (a women and children’s hospital)‚[9] Nariman House‚[10] the Metro Cinema‚[11] and a lane behind the Times of India building and St. Xavier’s College.[9] There was also an explosion at Mazagaon‚ in Mumbai’s port area‚ and in a taxi at Vile Parle.[12] By the early morning of 28 November‚ all sites except for the Taj hotel had been secured by Mumbai Police and security forces. An
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Heroes Of the Taj How an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests by Rohit Deshpandé and Anjali Raina PhotograPhy: getty Images AbOve employees and guests of the taj mumbai hotel are rescued as fire engulfs the top floor on November 26‚ 2008. On nOvember 26‚ 2008‚ Harish Manwani‚ chairman‚ and Nitin Paranjpe‚ CEO‚ of Hindustan Unilever hosted a dinner at the Taj Mahal Palace hotel in Mumbai (Taj Mumbai‚ for short)
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Dennis Nickson (2007) Taj-style customer centricity include: 1) A values-driven recruitment system that emphasizes integrity and duty over talent and skills 2) Training of customer ambassadors who serve the guest first and the company second 3) A recognition-as-reward system that values well-earned plaudits--from customers‚ colleagues‚ and immediate supervisors—over money and advancement. Figure 3 Source : Deshpande and Raina (2011)‚ The Ordinary Heroes of the Taj‚ Harvard Business Review
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Assignment of CRM onTaj Hotel (Digital Marketing) BY :- AYush Khandelwal About Taj Hotel • The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palace sand are recognize dasone of Asia’s largest and fines Hotel Company. • Mr.Jamsetji.N.Tata was the founder and opened first hotel The Taj Mahal Palace Hotel‚ Bombay in1903. • Taj Hotels Resort and Palaces comprises more than 60 hotels in 45 locations across India with an additional
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STRATEGIES BY TAJ The ad (made by Rediffusion) shows the enigmatic woman who stands for both hospitality and efficiency. The identity was developed after extensive research on the consumer’s attitudes towards the Taj. Over 60 in-depth interviews were conducted by client and agency. The parameters? Not quantity‚ but quality. The things done right. The quality of check-in‚ the smile‚ the greeting or the welcome drink. The insights gathered were analysed and a clear slot‚ which the Taj could occupy
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SERVICE MARKETING ABOUT TAJ The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India. Legend has it that this was one of the reasons why Jamshetji Nusserwanji Tata‚ the first Indian industrialist built India’s first luxury hotel. He went ahead with the project although he was busy with plans to industrialise India. The first Taj Hotel‚ the flagship of the Group was born in 1903 and stood alone for almost half a century
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TAJ & GINGER: A SERVICESCAPE FACE OFF A Brief Background TAJ Incorporated in 1902‚ IHCL is promoted by the Tata Group. It has long standing operations spanning over 100 years and operates the largest hotel chain in South Asia. It is headed by Mr. Ratan Tata‚ Chairman. Mr. Raymond Bickson‚ the Managing Director takes care of the day-today affairs of the company. They are assisted by a team of experienced professionals heading various functions. The company and its subsidiaries and associates
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THE TAJ PEOPLE’S PHILOSPHY AND STAR SYSTEM THE TAJ’S PEOPLE PHILOSOPHY and STAR SYSTEM The employee at Taj is viewed as an asset and is the real profit centre. He or she is the very reason for our survival. The creation of the Taj People Philosophy displays our commitment to and belief in our people. We want an organisation with a very clear philosophy‚ where we can treasure people and build from within. * Bernard Martyris‚ Senior Vice-President‚ HR‚ Indian Hotels Company Limited (IHCL)
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