1.1 INTRODUCTION Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer. There is always a ‘first mover advantage’ in an upcoming sector. This advantage goes to “BIG BAZAAR” in India. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates. The consumer’s preferences are changing & they are moving from shops stores
Premium Retailing Shopping mall Department store
NESQUIK THE PROBLEM When Nestle introduced Nesquik Ready to Drink (RTD)‚ it faced considerable challenges. The Nesquik RTD product was the latest entry into a competitive market vying for acceptance by perhaps the most difficult target to reach‚ males 12-24‚ a target that is always “on the go.” And even more daunting‚ Nesquik’s two major competitors historically outspent the brand in annual media expenditures. SOLUTION Devise an innovative media plan to overcome these challenges while leveraging
Premium Major League Baseball Convenience store Market
Table of Contents ACKNOWLEDGEMENT I take this opportunity to express my profound gratitude and deep regards to my guide (Prof) Rajesh Gautam for his exemplary guidance‚ monitoring and constant encouragement throughout the course of this thesis. The blessing‚ help and guidance given by him time to time shall carry me a long way in the journey of life on which I am about to embark. Aims and Objectives To understand what is Fdi in
Premium Retailing Investment Shopping mall
Nicholas Pantazelos Marketing Principles Jamba Juice Feburary/5/2002 Marketing often comes down to making your customers intelligent enough to buy your products or services. They have to understand what it is you’re selling‚ how it’ll help them‚ and how much better it is than any other solution. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990‚ originally called The Juice Club‚ their stores are now open in most states giving their customers
Premium Competition Juice Shopping mall
received consistent shopping experiences (Annual report‚ 2006). As customer service is a very important core competency in retailing business‚ Country Road has introduced a fair and flexible workplace in order to retain and attract good employees (Working Families Council‚ 2010). Other than customer service‚ Country Road has most of their stores located in large stores like David Jones and Myer in Australia (Annual Report‚ 2007). They also had their stores in multiple shopping hotspots on both East
Premium Retailing Shopping mall Strategic management
Big Bazaar is a largest hypermarket chain of hypermarket in India. As of June 2‚ 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. of retail space. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels‚ food products‚ general merchandise‚ furniture‚ electronics‚ books‚ fast food and leisure and entertainment sections. Big Bazaar stores have been designed
Premium Hypermarket Supermarket Retail companies of India
Executive Summary An attempt is made to study the level of organisation commitment among the employees at pantaloon retail India limited –Big bazaar‚ KSRTC The research was carried for period of eight weeks from 3May to June 29‚ 2010.A descriptive research was carried by taking convenience sampling for the employees of the each group. A well structured questionnaire was prepared and administered to employee sample of 100. The opinions are collected and tabulated‚ and it is analyzed
Premium Retailing Shopping mall Department store
methodology 2.1.1 Scarring research The data on the community and the shopping center were collected from: http://www.successfulcities.co.nz/publications/Business%20location%20decisions%20and%20retail/Allan-2009-NeighbourhoodshoppingcentresLowerHutt1990-2008.pdf http://www.zoodle.co.nz/community/wellington-region/lower-hutt-city/fairifield-lower-hutt-city Green‚ Dr. G‚ lecture notes Research and Writing (2014)‚ Fairfield Shopping Centre Victoria University of Wellington (2014)‚ FDN 011 Research and
Premium Retailing Shopping mall Shopping
consumer in the store while they visit there for shopping. So‚ this research is mainly concerned with the behavior of the consumer and the various factors which are of enormous importance in converting the footfall within the stores. The paper also intends to recommend some feasible and viable strategies to be followed by retail outlets to maximize the percentage of conversion. Keywords: Behaviour‚ Consumers‚ Conversion‚ Factors‚ Retail‚ Shopping‚ Strategies International Journal of Management
Premium Retailing Shopping mall Product
Case Study:Wal-Mart and Bharti Transforming Retail in India Executive Summary This paper is an analysis and evaluation of Wal-Mart and the future venture into the retailsector of India. The challenges that Wal-Mart needs to resolve to become successful range fromthe cultural differences to problems with supply chain management in India. The analysis belowidentifies the challenges of many factors dealing with the Wal-Mart‚ Bharti and the Indian retailsector. These factors for Wal-Mart would deal
Premium Wal-Mart Retailing Culture of India