employees are crucial to the service delivery‚ it is important that the organisation hires‚ trains‚ motivates their employees successfully‚ and retain these employees in order to produce a quality product/service. The Service Marketing Triangle highlights three other elements of the marketing mix. These are the internal marketing‚ the external marketing and the interactive marketing. The aspect that emphasises the employee’s role in the service delivery is the interactive marketing as this is the stage where
Premium Management Employment Human resource management
www.pwc.com/us/nes THE ECONOMIC IMPACT OF THE U.S. RETAIL INDUSTRY August 2011 Prepared for National Retail Federation The Economic Impact of the U.S. Retail Industry THE ECONOMIC IMPACT OF THE U.S. RETAIL INDUSTRY Table of Contents EXECUTIVE SUMMARY I. II. III. IV. V. INTRODUCTION INDUSTRY DEFINITION NATIONAL RESULTS STATE RESULTS CONGRESSIONAL DISTRICT RESULTS E-1 1 3 6 11 26 APPENDICES A. B. DETAILED STATE-BY-STATE OPERATIONAL IMPACT RESULTS DATA SOURCES AND METHODOLOGY
Premium Retailing United States
TablesChapter One Introduction 4 1.1 Background of Chinese Internet service industry 5 1.2 Background of Tencent 7 1.3 The current events - Tencent VS 360 Safeguard 9 1.4 Scope‚ sources and methodology 10 Chapter Two: Literature Review 12 2.1 PEST analysis 12 2.2 SWOT 15 2.3 More on the difference and relationship between PEST and SWOT 16 2.4 Marketing Mix (4P) in Internet contexts 17 λ Products or services 19 λ Price 22 λ Place 24 λ Promotion 25 2.5 Porter’s
Premium Marketing
such as benefits or initiatives including diversity; 3) measuring the satisfaction and engagement of employees to support recruitment and retention; and 4) driving high performance by analyzing employee perceptions of an organization’s climate for service. When properly designed‚ implemented and analyzed‚ employee surveys help management take action to align operations with its strategy‚ values and goals. Employee surveys have been used in organizations for decades to help leaders understand how individual
Premium Strategic management Management Organization
Assignment TMA 2 Tutor Marked Assessment 2 Retail marketing Title and contents page Executive summary 1. Nature of retail business 2. Potential customers 3. Objectives of communication plan and key messages 4. Communication tools 5. Media References TGF part 2 Executive summary This report examines the business and its marketing communications. I have done this buy explaining
Premium Marketing Target market Customer
Introduction In the face of slowing industry growth and new competition‚ today’s retail banks are under tremendous pressure to grow organically. With formidable competition from both traditional brick and mortar operations and emerging Internet banks‚ a large number of banks are having trouble meeting performance expectations because they are unable to differentiate their business‚ reach customers likely to respond to new sales opportunities or make the most of their valued staff.
Premium Bank
What is Retailing? Retailing- the set of business activities that adds value to the products and services sold to consumers for personal or family use. The Retailer’s Role in a Supply Chain Retailer- business that sells products and/or services to consumers for their personal or family use and links manufacturers to consumers Supply chain- set of firms that make and deliver goods and services to consumers manufacturing wholesaler retailer consumer Vertical integration- a firm performs
Premium Retailing Commerce Department store
A Measure of Service Quality for Retail Stores: Scale Development and Validation Pratibha A. Dabholkar Dayle I. Thorpe Joseph 0. Rentz University of Tennessee‚ Knoxville Current measures of service quality do not adequately capture customers ’perceptions of service quality for retail stores (i.e.‚ stores that offer a mix of goods and services). A hierarchical factor structure is proposed to capture dimensions important to retail customers based on the retail and service quality literatures
Premium Qualitative research Factor analysis Confirmatory factor analysis
SERVICE TRIANGLE FOR INSURANCE SECTOR NTERNAL EXTERNAL MARKETING MARKETING “Enabling Promises” “Making Promises” PROVIDERS CUSTOMERS INTERACTIVE MARKETING “Keeping Promises” Services Marketing can be explained with the help of the Service Industry Triangle. There are three entities in the whole transaction process. They are explained as below: CUSTOMERS Customers refer to the persons who have certain needs‚ wants and desires. For the Insurance sector‚ the customers refer to
Premium Life insurance Insurance Endowment policy
Ethics in Retail Industry Name: Ratul Kumar Sarkar Registration Number: 4033/19 Indian Institute of Management Calcutta Mail - Proposal on assignment in ... https://mail.google.com/mail/u/0/?ui=2&ik=4f81452ae6&view=pt&q=san... Ratul Kumar Sarkar Proposal on assignment in Business Ethics 2 messages Ratul Kumar Sarkar To: sanjana_tta@iimcal.ac.in Cc: ranjanm@iimcal.ac.in Name: Ratul Kumar Sarkar Reg No: 4033/19 Section: B Project type: Individual Project Title: Ethics in Retail Industry Scope:
Premium Ethics Retailing