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Retail Industry
www.pwc.com/us/nes

THE ECONOMIC IMPACT OF THE U.S. RETAIL INDUSTRY

August 2011

Prepared for
National Retail Federation

The Economic Impact of the U.S. Retail Industry

THE ECONOMIC IMPACT OF THE U.S. RETAIL INDUSTRY
Table of Contents

EXECUTIVE SUMMARY I. II. III. IV. V. INTRODUCTION INDUSTRY DEFINITION NATIONAL RESULTS STATE RESULTS CONGRESSIONAL DISTRICT RESULTS

E-1 1 3 6 11 26

APPENDICES A. B. DETAILED STATE-BY-STATE OPERATIONAL IMPACT RESULTS DATA SOURCES AND METHODOLOGY A-1 B-1

This document has been prepared pursuant to an engagement between PricewaterhouseCoopers LLP and its Client. As to all other parties, it is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.

The Economic Impact of the U.S. Retail Industry

THE ECONOMIC IMPACT OF THE U.S. RETAIL INDUSTRY EXECUTIVE SUMMARY
The National Retail Federation engaged PwC to quantify the impact of the retail industry on the U.S. economy. In evaluating the retail industry's economic impacts, this report considers three separate channels -- the direct, indirect, and induced impacts -- that in aggregate provide a measure of the total economic impact of the retail industry:
 



Direct impact is measured as the jobs, labor income, and gross domestic product ("GDP") within the retail industry. Indirect impact is measured as the jobs, labor income, and GDP occurring in other industries due to the retail industry's purchases of inputs other than merchandise intended for resale. Induced impact is measured as the jobs, labor income, and GDP resulting from household spending of income earned either directly or indirectly from the retail industry's economic activities.

This report finds that there are over 3.6 million retail establishments (including food services and drinking places) across the country, accounting for 11.9 percent of all business establishments in the country. These retail businesses

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