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|DAVID JONES LTD |
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|BY SENIOR FINANCIAL ANALYSTS |
|FROM |
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TABLE OF CONTENT
EXECUTIVE SUMMARY 3
DAVID JONES AND THE RETAIL INDUSTRY 5 RETAIL INDUSTRY 5
PROSPECT OF THE INDUSTRY 6
DAVID JONES 7 CORPORATE STRATEGY ANALYSIS 7
PROSPECT OF THE COMPANY 8
ACCOUNTING ANALYSIS 9 EARNINGS MANIPULATION 9 EVIDENCE OF EARNINGS MANAGEMENT 9
FINANCIAL ANALYSIS 10 TIME SERIES ANALYSIS 11 Evaluating Operating Management 14 Evaluating Investment Management 15 Evaluating Financial Management 16 CROSS SECTIONAL ANALYSIS 18 Probability 18 Investment Managment 19 Financial Management 20