"Service marketing concepts applied to banking industry" Essays and Research Papers

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    Banking Industry in Nigeria

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    THE BANKING INDUSTRY AND THE NIGERIAN ECONOMY POST-CONSOLIDATION By B. B. EBONG GROUP MANAGING DIRECTOR/CHIEF EXECUTIVE UNION BANK OF NIGERIA PLC ABSTRACT Against the backdrop of the role of banks as financial intermediaries and their function as the engine of growth of the economy‚ this paper examines the extent to which the banking industry has helped to stimulate economic activities in Nigeria and what the prognosis looks like in the post-consolidation era. The paper notes that the banking industry

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    Banking Industry Meltdown

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    Banking Industry Meltdown: The Ethical and Financial Risks of Derivatives Steven Young Strayer University Dr. Mary Tranquillo Business Ethics: Ethical Decision Making and Cases November 29‚ 2012 Determine which moral philosophy (as discussed in chapter 6) is most applicable to an understanding of the banking industry meltdown Moral philosophy in business is hard to classify‚ especially in today’s economic times where there are government bailouts‚ loss of paying jobs‚ home foreclosures

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    Marketing Concepts

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    LIST OF SIX MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling conceptMarketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This

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    being the largest. Barclays Kenya was listed in the Nairobi Stock Exchange in 1986. 1.3 Statement of the problem In the Banking industry‚ a major challenge has been recruiting candidates with the right academic qualifications‚ experience and who can be trained on the job to become a company asset. The researchers’ desire is to find out the factors that affect banking industries in the recruitment process. 1.4 Objectives of the study 1.4.1 General objectives The general objective of the study was

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    The Marketing Concept

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    Simply stated‚ the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. The concept is very straightforward and has a great deal of commonsense validity. Perhaps this is why it is often misunderstood‚ forgotten‚ or overlooked. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation)‚ rather than on the firm’s current products (production

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    Services and the Industry

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    Service Industry in Context – Euro Disney Introduction This assignment aims to define service industries and classify the key elements of Euro Disney by discussing competitors‚ product and service offering‚ characteristics‚ drawbacks and recommendations. Part A Euro Disney is a branch of the Walt Disney group and opened in April 1992 to join the Disney trend and fellow Disney theme parks in America and Tokyo. Disney land opened in 1955 on an 80 acre site in the suburban town of Anaheim. Euro

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    Customer Service in Banking

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    Israel Abstract Purpose – The purpose of this study is to investigate the impact of corporate governance on working capital management efficiency. This study also seeks to extend the findings of Gill and Shah. Design/methodology/approach – This study applied a co-relational research design. A sample was selected of 180 American manufacturing firms listed on the New York Stock Exchange (NYSE) for a period of 3 years (from 2009-2011). Findings – The findings of this study indicate that corporate governance

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    Marketing Concepts

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    1- Consumer Behaviour. One of the most challenging concept in marketing deals with understanding why consumers behave in a certain way or do what they do (or don’t do). Two major psychological concepts are often used to explain and understand the consumer’s behaviour. The first is the so called in psychology the cognitive psychology in which the focus of the study is the mental behaviour i.e. the internal influence such as perception‚ memory‚ attention‚ attitude‚ beliefs‚ values‚ personality

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    Marketing Concepts

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    Marketing Concepts In your own words‚ define the following marketing concepts and provide a relevant real world example to accompany each definition. Concept Definition Example Need what a person is thinking and feeling and what motivates them to satisfy that need. A person can be satisfied by wearing a fashionable coat‚ which meets their needs and wants of looking great and staying warm. Benefit motivating a consumer to buy a product that satisfies them in more than one way. A

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    Title Consultation for the Bank of China bad customer services experience and less professional image in investment image. Project Requirements Bank of China is one of main bankers in banking industry. BOC has around 200 branchs in Hong Kong area. It provided allround banking servics such as account services‚ cash deposite‚ MPF‚ investment services‚ credit card‚ currency exchange and loan services etc...... Due to Bank of China established in Hong Kong 100 years‚ their major customer is in

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