Innovation Title: Innovation in Rural Marketing Synopsis: Goldplus is a mass market Jewellery Brand‚ present in tier 2 and tier 3 towns only. The chain has 22 stores running and is expanding rapidly. Traditionally‚ Family jewelers have dominated jewellery market in semi-urban/rural India. The level of acquaintance‚ relationship and so called “trust” have been playing vital role in selling gold. The fact is that the purity level in these markets is very poor. The Task was to create awareness
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Rural market is now the most important aspect of every product. Whether the product is a Fast Moving Consumer goods or a consumer durable. Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. A silent revolution is sweeping the Indian countryside. It has
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Solar Energy Products Marketing In Rural India Rajshekhar Patne The recently released Global Status Report on renewable says that grid-connected solar Photovoltaics (PV) has been the fastest growing energy technology in the world with 50 per cent annual growth in cumulative installed capacity in last two years. The majority of the above capacity comes from Germany‚ Japan‚ Spain‚ and the US which have installed small PV systems (a few kilowatts to tens of kilowatts) on their rooftops
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Case Analysis: PARLE-G Problems The input prices of two major raw materials‚ sugar and wheat flour‚ which comprised 55% of manufacturing costs‚ had risen during the past 18 months. So‚ the margins of Parle-G had decreased from 15% of revenue to less than 10% of revenue. There was an option of potential price increase for Parle-G but it was difficult as Parle-G was associated with value for money (VFM) and increasing prices by just INR 0.5 (INR 4.5 from INR 4) had decreased the sales by more than
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Rural marketing of consumer durables A study of two Taluka Table of Content 1. Executive Summary……………………………………… 2. Introduction……………………………………………….. 3. Overview of the Auto segment………………………… 4. Review of Literature……………………………………… 5. Objective of the study………………………………… 6. Scope of the study……………………………………….. 7. Research methodology…………………………………. 8. Limitation of the study………………………………….. 9. Car’s Profile……………………………………………….. 10. Finding and Analysis……………………………………
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|Current Marketing Practices in Consumer Durables in | |Rural India | | | | | [pic] Contents [pic] Introduction 2 Indian Rural Market: 2 Recent shift in attention from urban to rural market: 2 Special Features of rural markets: 3 Methodology 5 Questionnaire 6 Responses 7 Respondent 1 7 Respondent
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Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle‚ Mumbai. Parle began manufacturing biscuits in 1939. In 1947‚ when India became independent‚ the company launched an ad campaign‚ showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink. The original Parle company was split into
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Integrated Marketing Communication for the SME/SMB Contents 1. Executive Summary 2. The Opportunity 3. The company 4. The management team 5. Marketing plan 6. Operations 7. Financial plan Appendix Resumes of management team members 1. Executive Summary Achaab Advertising Achaab Advertising is going to be an agency which delivers Integrated Marketing Communication
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1. HISTORY- PARLE PRODUCTS The original Parle Company was split into three separate companies‚ owned by the different factions of the original Chauhan family. • Parle Products‚ led by Vijay‚ Sharad and Anup Chauhan (owner of the brands Parle-G‚ Melody‚ Mango Bite‚ Poppins‚ Monaco and KrackJack) • Parle Agro‚ led by Prakash Chauhan and his daughters Schauna‚ Alisha and Nadia (owner of the brands such as Frooti and Appy) • Parle Bisleri‚ led by Ramesh Chauhan In 1929 a small company by the name
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REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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