rural marketing.. coke vs pepsi
REPORT ON RURAL MARKETING
[PEPSICO V/S COCA COLA]
GROUP-1
MANSI GEHLOT(6103) KRITI KANSAL(6136)
ARPIT MITTAL(6114) UTSAV MAGGU(6127)
KRITESH KUMAR(6207)
RURAL MARKETING - INDIAN PRESPECTIVE
The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus natural that the rural markets form an integral and important part of the overall market of India. Our nation is made up of around 450 districts, and approximately630000 villages which can be sorted out on the basis of different parameters such as literacy levels, accessibility, income levels, penetration, etc .The success of any brand in the Indian rural market is very unpredictable. It has always been very difficult to judge the rural market. Many brands have failed miserably for reasons unknown .More often than not, people attribute rural market success to luck. Therefore, marketers have to understand the dynamics and attitudes within each and every village
ATTRACTIVENESS OF RURAL MARKET
-LARGE POPULATION SIZE
-RAISING PROSPERITY OF THE RURAL HOUSEHOLDS
-GROWTH IN CONSUMPTION IN RURAL INDIA
-LIFE-STYLE CHANGES OF THE RURAL PEOPLE
-LIFE CYCLE ADVANTAGES TO THE MANUFACTURERS
-RURAL MARKET GROWTH RATES ARE HIGHER THAN URBAN
-RURAL MARKETING IS NOT EXPENSIVE
-REMOTENESS IS NO LONGER A PROBLEM AND CAN BE OVERCOME.
ANALYSIS OF THE RURAL MARKET IN INDIA
Rural market of India consists of about 80% of the population of the country. Apparently in terms of the number of people, the Indian rural market is almost twice as large as the entire market of USA or Russia. This market is not only large, but very much scattered geographically .It is also as diverse as it is scattered. It exhibits linguistic, regional and cultural diversities and economic
[PEPSICO V/S COCA COLA]
GROUP-1
MANSI GEHLOT(6103) KRITI KANSAL(6136)
ARPIT MITTAL(6114) UTSAV MAGGU(6127)
KRITESH KUMAR(6207)
RURAL MARKETING - INDIAN PRESPECTIVE
The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus natural that the rural markets form an integral and important part of the overall market of India. Our nation is made up of around 450 districts, and approximately630000 villages which can be sorted out on the basis of different parameters such as literacy levels, accessibility, income levels, penetration, etc .The success of any brand in the Indian rural market is very unpredictable. It has always been very difficult to judge the rural market. Many brands have failed miserably for reasons unknown .More often than not, people attribute rural market success to luck. Therefore, marketers have to understand the dynamics and attitudes within each and every village
ATTRACTIVENESS OF RURAL MARKET
-LARGE POPULATION SIZE
-RAISING PROSPERITY OF THE RURAL HOUSEHOLDS
-GROWTH IN CONSUMPTION IN RURAL INDIA
-LIFE-STYLE CHANGES OF THE RURAL PEOPLE
-LIFE CYCLE ADVANTAGES TO THE MANUFACTURERS
-RURAL MARKET GROWTH RATES ARE HIGHER THAN URBAN
-RURAL MARKETING IS NOT EXPENSIVE
-REMOTENESS IS NO LONGER A PROBLEM AND CAN BE OVERCOME.
ANALYSIS OF THE RURAL MARKET IN INDIA
Rural market of India consists of about 80% of the population of the country. Apparently in terms of the number of people, the Indian rural market is almost twice as large as the entire market of USA or Russia. This market is not only large, but very much scattered geographically .It is also as diverse as it is scattered. It exhibits linguistic, regional and cultural diversities and economic