Rural Entreprneurship -One Key to Rural Revitalisation
Rural Entrepreneurship-One key to Rural Revitalization Abstract
Entrepreneurship can play an important role in rural development. “Entrepreneur means one who creates a product on his own account, who ever undertakes on his own an industrial/trading enterprise in which work men are employed”. If entrepreneurships really encouraged in rural area it would, of course, be instrumental in changing the face of rural areas by solving the problems of unemployment, poverty, economic disparity, poor utilization of rural capacity, low level of standard of living.
Authors: 1. Dr. Ratan Barman, Reader, Department of Commerce, Assam University (Diphu Campus) 2. Dipanjan Chakraborty, Senior Lecturer, Department Of commerce,Darrang College,tezpur
Introduction
‘India lives in her villages’---- this axiom is still true today despite the service sector budding in the urban and semi urban areas. Majority of the population still lives in rural India and the large chunk of population in urban areas still live through the learning of a village life. For the strength of the country there is a necessity to develop the villages. Development of a country is a choice loaded on its people, whether urban or rural. It is individuals who shape up a society and decide its progress and performance. Urban and rural are two sides of the same coin of economic development. While the urban sector has witnessed phenomenal growth and development, fuelled by the post independence era of industrialization, the rural sector saw little corporate growth.
Rural development is more than ever before linked to entrepreneurship. Institutions and individuals promoting rural development now see entrepreneurship as a strategic development intervention that could accelerate the rural development process. Furthermore, institutions and individuals seem to agree on the urgent need to promote rural enterprises: development agencies see
Entrepreneurship can play an important role in rural development. “Entrepreneur means one who creates a product on his own account, who ever undertakes on his own an industrial/trading enterprise in which work men are employed”. If entrepreneurships really encouraged in rural area it would, of course, be instrumental in changing the face of rural areas by solving the problems of unemployment, poverty, economic disparity, poor utilization of rural capacity, low level of standard of living.
Authors: 1. Dr. Ratan Barman, Reader, Department of Commerce, Assam University (Diphu Campus) 2. Dipanjan Chakraborty, Senior Lecturer, Department Of commerce,Darrang College,tezpur
Introduction
‘India lives in her villages’---- this axiom is still true today despite the service sector budding in the urban and semi urban areas. Majority of the population still lives in rural India and the large chunk of population in urban areas still live through the learning of a village life. For the strength of the country there is a necessity to develop the villages. Development of a country is a choice loaded on its people, whether urban or rural. It is individuals who shape up a society and decide its progress and performance. Urban and rural are two sides of the same coin of economic development. While the urban sector has witnessed phenomenal growth and development, fuelled by the post independence era of industrialization, the rural sector saw little corporate growth.
Rural development is more than ever before linked to entrepreneurship. Institutions and individuals promoting rural development now see entrepreneurship as a strategic development intervention that could accelerate the rural development process. Furthermore, institutions and individuals seem to agree on the urgent need to promote rural enterprises: development agencies see
References: 2. Innovation is the key, Business, Entrepreneurs-supplement to the “week” (Malayala Manorama Publication), Dec.12, 1993. 5. Mankelow Gary and Bill Merrilees December, “Towards a model of entrepreneurial marketing for rural women: a case study approach”, Journal of Developmental Entrepreneurship, 2001, Vol. 6(3), 6 12. Cantillon,”Essai Sur la nature an Commerce’’, 1975 13 14. Desai Vasant, “Fundamentals of Entrepreneurship and Small Business Management”, Himalaya Publishing House, 2009. 15. Deogharia Prakash Chandra and Mahato Lakhindra Nath: “Rural Entrepreneurship Development”, Classical Publishing House New Delhi, 2006 16 17. Krishnan R. Santana & G.Jegadeesanand: “Entrepreneurship and Rural Development In India”, Icfai university press, Hyderabad, 2008