CRM in Apparel Retail Sector S.No. Chapter Name Page No. 1. Introduction 1. Industry Insight – Indian Retail Industry 1.1 Introduction 1.1.1 Growth in organized retail 1.1.2 Drivers for retail transformation in India 1.1.3 Challenges for organized retail 1.2 Evolution of Retail 1.3 Retailing Formats in India 1.4 Some Facts 1.5 Marketing segmentation of retail industry 2
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ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
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Retail Date: 17-01-13 Universidad Carlos III Master in Marketing Jean-Philippe Charron Casper van Drongelen Kaloyan Andonov Mihaela Filcheva Angel Vargas Mark Bender Table of Contents Table of Contents ........................................................................................... 2 Executive Summary ....................................................................................... 3 Introduction ....................................................
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1. Introduction The report revolves around the Retail Industry. As it is a very generic industry we have taken the Coffee Retail Market as the highlight of scrutiny. Our scope of study is focused taking in consideration only India as the geographic segment.We broadly look at the Porter’s Five Forces of the industry specifically. Also the complementors are observed and how they affect the retail business of coffee houses. The major players identified in the industry are Starbucks‚ Cafe Coffee Day
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EMERGING ISSUES & OPPORTUNITIES OF RETAIL BANKING IN INDIA 1.0 RETAIL BANKING –An Introduction Retail banking is‚ however‚ quite broad in nature - it refers to the dealing of commercial banks with individual customers‚ both on liabilities and assets sides of the balance sheet. Fixed‚ current / savings accounts on the liabilities side; and mortgages‚ loans (e.g.‚ personal‚ housing‚ auto‚ and educational) on the assets side‚ are the more important of the products offered by banks. Related ancillary
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Determinants of retail store choice: An empirical analysis by Dr. Namrata Sandhu sandhunamrata@gmail.com Dilpreet Singh mail.dilpreet@gmail.com and Richa Dhall asmi2ice@gmail.com Abstract Purpose of research: The current study makes an attempt to establish the most important determinants of retail store choice. Methodology: A well drafted and pretested questionnaire was conveniently administered to 200 respondents in Tricity (Chandigarh‚ Mohali‚ Panchkula). The data was collected
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Retail Management Assignment Tranky Ho 1. When a consumer shops at an upscale furniture store‚ what factors determine whether the consumer feels that he or she got a fair value? How does the perception of value differ when that same consumer shops at a discount furniture store? • A retailer must ensure that all of its strategic elements are in place. • For the shopper segment to which a particular retailer appeals‚ the total retail experience must be aimed at fulfilling customer
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Gopinath: Retail banking - opportunities and challenges Keynote address by Ms Shyamala Gopinath‚ Deputy Governor of the Reserve Bank of India‚ at the IBA - Banking Frontiers International Conference on “Retail Banking Directions: Opportunities & Challenges”‚ Mumbai‚ 28 May 2005. The assistance of S/Shri P. Vijaya Bhaskar and Partha Ray in preparing this address is gratefully acknowledged. * * * The issue of retail banking is extremely important and topical. Across the globe‚ retail lending
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Retail Management Tommy Dunn 22036495 Project: 08001400 August 28th‚ 2014 Retail Management Introduction The main objective of this paper is to find out the strategic analysis‚ analyze store layout‚ design and visual merchandising as well as Internet retailing for our chosen retailer. I have chosen Ross stores as the company for which the research and analysis would be undertaken. Strategic Analysis
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Phone: 1-800-938-1809 Retail Consolidation for Power‚ Performance and Profitability A Strategic Solution for Effective Vendor Compliance Management Written by: Seraj Farooqui Peter Galicz Edited by: Denise Stepp June 2012 Contents Introduction Problem Statement TheSolution How Retail Consolidation Works Implementation Summary About Us References 2 3 3 3 5 7 8 9 Introduction The past five years have been particularly challenging for firms across the retail and consumer products industry
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