Retail Management
OPPORTUNITIES & CHALLENGES
IN MARKETING ACTIVITIES OF MODERN RETAIL STORE
Submitted By:
Dipika Raheja
Roll No. 4
Exec. PGDM (2012-13)
AGENDA
1. Retail
2. Traditional Retail v/s Modern Retail
3. Marketing Strategy & Implementation in a Retail Store
a. Meaning and concepts of marketing
b. Integrated Marketing Communication of retail
c. Opportunities in marketing activities of Modern Retail
4. Challenges in marketing activities of Modern Retail
RETAIL
As per the oxford dictionary, retail is defined as the sale of goods to the public in relatively small quantities for use or consumption rather than for resale. The Business dictionary defines retail as a commercial transaction in which a buyer intends to consume the good or service through personal, family, or household use
Retailing is about definite activities or footsteps used to trade a product or a service to consumers for their personal or family purpose. It is known to correspond the individual demands of the customer with the supplies of all the manufacturers.
The word ‘retail’ is derived from the French work retailer, meaning ‘to cut a piece off’ or ‘to break bulk’. Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end use.
TRADITIONAL RETAIL v/s MODERN RETAIL
TRADITIONAL RETAIL
Traditional retail refers to the mom and pop small, family-owned retail businesses. They are also referred to as the "unorganized" retail sector. The "organized" sector is the large, modern regional and national retail stores. It is estimated that approximately 97 percent of retail businesses are traditional.
Indians have been purchasing goods from small or local vendors. All over the country they have established their roots since many years. Only recently have metro, tier 1-2 cities shopping centres been opened to
IN MARKETING ACTIVITIES OF MODERN RETAIL STORE
Submitted By:
Dipika Raheja
Roll No. 4
Exec. PGDM (2012-13)
AGENDA
1. Retail
2. Traditional Retail v/s Modern Retail
3. Marketing Strategy & Implementation in a Retail Store
a. Meaning and concepts of marketing
b. Integrated Marketing Communication of retail
c. Opportunities in marketing activities of Modern Retail
4. Challenges in marketing activities of Modern Retail
RETAIL
As per the oxford dictionary, retail is defined as the sale of goods to the public in relatively small quantities for use or consumption rather than for resale. The Business dictionary defines retail as a commercial transaction in which a buyer intends to consume the good or service through personal, family, or household use
Retailing is about definite activities or footsteps used to trade a product or a service to consumers for their personal or family purpose. It is known to correspond the individual demands of the customer with the supplies of all the manufacturers.
The word ‘retail’ is derived from the French work retailer, meaning ‘to cut a piece off’ or ‘to break bulk’. Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end use.
TRADITIONAL RETAIL v/s MODERN RETAIL
TRADITIONAL RETAIL
Traditional retail refers to the mom and pop small, family-owned retail businesses. They are also referred to as the "unorganized" retail sector. The "organized" sector is the large, modern regional and national retail stores. It is estimated that approximately 97 percent of retail businesses are traditional.
Indians have been purchasing goods from small or local vendors. All over the country they have established their roots since many years. Only recently have metro, tier 1-2 cities shopping centres been opened to