Case Studies: Blockbuster and Under Armour Week Four‚ Assignment Two SUO MGT 4070 Linda Taylor 10 September 2013 Abstract This paper includes two case studies. The first part is about Blockbuster’s growth strategy by acquiring Movielink is or is not improved‚ and the second part is a discussion on some solutions to the most pressing competitive and strategic issues facing Under Armour‚ a sports clothing manufacturer. Introduction Blockbuster is a leading global provider to customers
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McDonald’s Case Assignment A. Current Marketing Situation: Strengths • Well-known brand and reputation all over the world • Contains around 35‚000 restaurants in more than 100 countries • High value infrastructure‚ real estate‚ marketing and franchising • Has introduced to healthier food choices such as salads and healthy breakfast items • McGriddles breakfast sandwich brought success to McDonald • Currently introduced a new product McCafé • Has created many jobs for people all
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observed patronize Starbucks. The Starbucks on Rockside Road is located in a mid-size strip mall. The mall itself is very clean and has ample parking. Starbucks is flanked by other restaurants including Heidi’s‚ Zoup‚ Chipotle‚ Winking Lizard‚ Quiznos‚ and Thai Gourmet. All of the surrounding restaurants also cater to working professionals who have limited time available for food in their hectic days. The strip mall also contains non-food businesses that complete the full-service atmosphere. The
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In the late 1940s‚ Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino‚ California. They invented an entirely new concept based upon speed service‚ low prices‚ and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald’s is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more
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ALL ABOUT FA(S)T FOOD In 1921‚ after World War 1‚ vehicles became more popular and more affordable for the middle class; therefore‚ drive-in restaurants were introduced. Founded by Billy Ingram and Walter Anderson‚ the American Company White Castle‚ is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916‚ introducing a low cost and high speed hamburger restaurant. White Castle was tremendously
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Summary Pahrump is a census-designated place (CDP) and an unincorporated town located in the southeast corner of Nye County‚ Nevada. It is 60 miles west of Las Vegas Nevada‚ and 60 miles east of Death Valley. Pahrump is about 35 miles long and 8 to 15 miles wide‚ an area of approximately 364 square miles. Surrounding the Valley are the Spring Mountain range to the east and the Nopah Mountains to the west. This document is a report analyzing the current property market status and demographics in Pahrump
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Introduction A & B Restaurant originally started in Louisville‚ KY and actually was a restaurant that only served soup. Now in its third generation of family ownership‚ A & B Restaurant has twenty-eight locations across the country and now serves sandwiches as well for its customers. The restaurant is geared towards families‚ but we would like to create a menu that is more diverse to create a broader target market. The restaurant is currently open for lunch from 10am to 8pm. The
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The Food Court alone is packed full of unhealthy yet appealing options such as Wendy’s‚ Pizza Hut‚ Chinese food and Quiznos. Aside from the food court‚ there are also several coffee shops offering pastries and small hut-like stands offering energy drinks and candy bars for those on the go. For the students that reside on the campus‚ as well as any others who decide pay
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CHAPTER 2 Review of Related Literature and Studies Local Literature According to Samie Lim‚ from the article of Business Today (Feb. 18‚ 2008) Franchising is considered a powerful tool for economic development. It creates thousands of enterprises as well as millions of jobs. It also helps fuel the growth of entrepreneurship. Samie Lim‚ chairman emeritus of the Philippine of the franchise Association and also a chairman of francorp Philippines‚ shares that here are three major reasons why franchising
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McDonald’s: Polishing the Golden Arches Generic & Functional Strategies Overall‚ McDonald’s tries to operate on a cost leadership basis by offering low-priced goods with higher profit margins. Most of the functional strategies adopted by McDonald’s correlate with this strategy of low cost. McDonald’s management strategy involves a primarily decentralized delegation of authority. The CEO is responsible for making all the large company decisions and designing the processes
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