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Week Four Case Studies: Blockbuster And Under Armour

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Week Four Case Studies: Blockbuster And Under Armour
Case Studies: Blockbuster and Under Armour
Week Four, Assignment Two
SUO MGT 4070
Linda Taylor
10 September 2013

Abstract This paper includes two case studies. The first part is about Blockbuster’s growth strategy by acquiring Movielink is or is not improved, and the second part is a discussion on some solutions to the most pressing competitive and strategic issues facing Under Armour, a sports clothing manufacturer.

Introduction Blockbuster is a leading global provider to customers of in-home movie and game rentals (Hitt, 2010, p. 71). This industry has undergone changes with new technology that has been developed. Blockbuster’s ability to change its strategies in order to take advantage of these new technologies has been …show more content…
In the different growth stages of a company, different competencies would be required. For example, a leader who might be a great turnaround leader may not be effective as a great start-up CEO. In Blockbuster’s case, the latest CEO, Mr. Keyes, and the board of directors became fragmented and lost the vision they were both required to maintain-the best interest of the shareholders. Internal conflict that was experienced with Blockbuster’s leaders caused the company to lose its market position (“Lack of leadership, …show more content…
Also the company should integrate its current marketing plan to ensure all sponsorships and endorsements contribute to the value of their offerings. Continued technology development in the apparel industry can help Under Armour stay as a main competitor in the sportswear market.
Conclusion
Overall sales have increased annually since the inception of Under Armour. By using it core competencies in innovation and its brand equity, Under Armour will continue to increase customer value and stay in the market to compete against larger companies.

References
Antioco, John. (2011, April). How I Did It: Blockbuster 's Former CEO on Sparring With An Activist Shareholder. Harvard Business Review.
Hitt, M.A. (2010). Strategic management: competitiveness and globalization. [Vital Source Digital version]. Mason, OH: South-Western Cengage Learning.
“Lack of leadership”, (2011, Sept). Retrieved from http://www.vision-alignment.com/Blog-
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