CASE FACTS Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser
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Tourism in India Tourism is the largest service industry in India‚ with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits.[2][3] The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate.[4] In the year 2009‚ 5.11 million foreign tourists visited India. Majority
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my india odisha /ɒˈrɪsə/ (Oriya: ଓଡ଼ିଶା [oˑɽisaˑ])‚ also known as Orissa‚[6][7] is an Indian stateon the subcontinent’s east coast‚ by the Bay of Bengal.It is surrounded by the Indianstates of West Bengal to the north-east and in the east‚ Jharkhand to the north‚Chhattisgarh to the west and north-west and Andhra Pradesh to the south. It is the modern name of the ancient kingdom of Kalinga‚ which was invaded by the MauryanEmperor Ashoka in 261 BCE.[8] The modern state of Orissa was established
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America’s society today would be vastly different without the influence of African Americans in the past. The abolitionist movement was not in vain‚ for it has changed the hearts and minds of almost every individual alive today. The economy of the South was richly built upon the backs of slaves‚ and slaveowners quickly rose to power. The development of slavery can be looked at as a process‚ and one that took a firm hold. Social Darwinism fueled the slave trade through its duration and increased white
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IndiaRussia relations 1 India–Russia relations India-Russian relations India Russia Indo-Russian relations refer to the bilateral relations between the Republic of India and the Russian Federation. During the Cold War‚ India and the Soviet Union (USSR) enjoyed a strong strategic‚ military‚ economic and diplomatic relationship. After the collapse of the USSR‚ Russia inherited the close relationship with India‚ even as India improved its relations with the West after the end of the
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A CORRUPTION IN INDIA -causes‚concequences and cures RAHUL AR Mcom Govt. Arts College Thiruvanthapuram Email-iamrahular@gmail.com Objectives of this paper: To Identify causes‚concequences and cures of Coorupition in India To analyze the 1. Causes of corruption 2. Consequences of corruption 3. Cures for corruption Socpe and relevancy of this paper: The allegations of corruption and the peoples movement against corruption is one of the most debated topic in the last
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The Crusading movement The Crusades were military expeditions undertaken by Christian Europe between the 11th and the 17th century to recapture the Holy Land from the Muslims. The main crusading movement took place between the 11th and 13th century. The word crusade‚ which is derived from the Latin "Crux" was adopted by crusaders who adorned themselves with the symbol of Christianity: the cross.1 Crusaders wore a red cross sewn on their tunics to indicate their status as soldiers of Christ
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The Power of Superstition in Public Life in India Why are superstitions a part of public life in India? The modern mechanisms for risk-management or “disciplines” ranging from statistics to modern medicine exist side-by-side with superstitions in the country. The answer to why these disciplines have not penetrated into the pores of Indian society lies in the history of political power in India. It is difficult to use the word “superstition” without imagining quotation marks around it. For‚
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investments. There is a glaring observation to be made‚ and that is interest in India by the West seems closely tied to economic profit. Britain realized it when they took India from the East India Company and today the United States and European powers are taking advantage of a large and cheap labor force and emerging middle class. Indian artists are benefitting especially from this economic boom as the middle class and wealthy in India are their main supporters. The strife of the lower class seems to be one
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multiply their worth makes for an exciting prospect for owners and directors of such firms. This paper will look broadly into the internationalisation of KFC into India‚ and will discuss the key issues that led to the successes and failures of their internationalisation process. From the outset‚ expanding into a foreign market such as India looked like it could only be accompanied by huge gains for KFC. A booming Indian economy and millions of the population hungry for consumerism meant that KFC could
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