------------------------------------------------- ------------------------------------------------- Adidas Background Adidas AG is German manufacturer of sporting goods and parent company of Adidas group that consists of the Reebok sportswear company‚ TaylorMade-Adidas golf company and Rockport. Based in Herzogenaurach‚ Germany‚ Adidas is the leading sportswear manufacturer in Europe and the world’s second largest sporting goods manufacturer. Adidas has two sub-brands namely Adidas
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sports the athletes wear a combination of different items of clothing‚ e.g. sport shoes‚ pants and shirts. In some sports‚ protective gear may need to be worn‚ such as helmets or American football body armour.Here is a comparative study of Nike and Puma. Introduction of Nike: Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The word ‘Nike’ has transcended its
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Abstract This report presents a brief summary of the M&A deal and the performance of the Adidas-Salmon Group and the Reebok International which are the top players after Nike‚ in sportswear market. Mergers and Acquisitions is an extreme matter of concern in the corporate world since last few decades. M&A can also be considered as a main vehicle which drives towards direct investments‚ either domestic or foreign. With motives of achieving greater efficiency and effective strategies‚ most of
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Dassler in Germany. Firstly‚ company was produced gymnastic and soccer shoes. At the 1928 Amsterdam Olympics German athletes first showcased Dassler brothers’ shoes to the world. In 1949 Dassler brothers quarreled and Rudolph left to establish the Puma sport company while Alfred registered Adidas and the now famous three diagonal stripes. The first samples of Adidas footwear were used at 1952. Helsinki Olympics and in 1954 Germany won the Worlds Cup wearing the new screw in studs on their soccer
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conduct an internal organizational analysis of the firm. I will figure out how and why Adidas is one of the most important companies in its industry and will identify their success. 2. General Information and Organizational Structure The Adidas AG (Adidas Group) is a German multinational corporation‚ which designs and produces sportswear‚ accessories and sport utilities. The company is based in Herzogenaurach‚
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CHAPTER 1: COMPANY BACKGROUND Nike is the world ’s leading designer‚ marketer and distributor of athletic footwear‚ apparel‚ equipment and accessories for a range of sports and fitness activities. Nike is headquartered in Beaverton‚ Oregon and owns facilities in Tennessee‚ North Carolina and The Netherlands. The company operates in the Americas‚ Europe‚ the Middle East‚ Africa and Asia Pacific. Nike’s primary product focus is athletic footwear designed for specific-sport and/or leisure use. Nike
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Mast’s Jägermeister 5 3.2 Marketing of Jägermeister in Germany by Günter Mast 6 3.3 Marketing of Jägermeister in the USA by Sidney Frank 6 3.4 Jägermeister today – Lessons learnt 8 4 International Marketing Strategies: Comparison of Adidas and PUMA 8 4.1 The origins and overview of the companies 8 4.2 PUMA’s Marketing Campaigns 9 4.3 Adidas’s Marketing Campaigns 10 4.4 Sponsorship and Social Media 11 5 Conclusions 12 References 13 1 Introduction Germany is the largest
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30‚000 employees across all six continents (Nike 2011). Nike Today Nike today is the largest manufacturer of athletic footwear‚ clothing and equipment globally by sales with 2011 revenues of more than US $23billion ahead of closest rivals Adidas‚ Puma‚ K-Swiss and Under Armour which it competes with in the sportswear market. Nike has been steadily increasing its market share of the sportswear market from an initial 3.7% in 2006 to 4.6% in 2011‚ even though this declined in 2009. Many analysts expect
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FASHION MARKETING MARKETING PRINCIPLES FINAL ASSIGNMENT Adidas Originals Lecturer: Francoise Tellier‚ Student Name: Rita Zheng ID: 005FM711 Level 1.1.1‚ Date: 9/5/2011 TABLE OF CONTENT I. Part 1 Introduction of the Brand ----------------------------------------------------------------------4 II. Part 2 EXTERNAL ENVIRONMENT ANALYSIS ---------------------------------------------5-17 a. Macro Marketing Environment Analysis ------------
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| Threats | 1. Fake imitations from other local brands2. Brands which offer same style at lesser cost3.Nike the parent brand is very established brand may eat the market share of Umbro | Competition | Competitors | 1.Adidas 2.Nike 3.Lotto4.Puma | ASICS | Parent Company | ASICS | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Sound mind sound body | USP | Shoes for Sports Enthusiast | STP | Segment | People Enthusiastic about sports
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