"Puma brand analysis" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Satisfactory Essays

    Puma Brand Ladder

    • 753 Words
    • 4 Pages

    ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Puma Women Lifestyle Shoes Creative Strategy Chart ------------------------------------------------- ------------------------------------------------- Target------------------------------------------------- ------------------------------------------------- Demographic-------------------------------------------------

    Premium Shoe Footwear

    • 753 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    puma

    • 430 Words
    • 2 Pages

    Puma is to use AC Milan and Italian footballer Mario Balotelli to drive its repositioning as a performance sports brand after admitting it lacks “brand heat‚ commercial products and desirable distribution”. The German sportswear maker said 2013 had been a “challenging year” when explaining 3 per cent sales slump to €2.9bn (£2.3bn) in the 12 months to December. The decline was accentuated in the last three months of 2013 with sales plummeting more than 13 per cent to €698m (£574m). It admitted

    Premium Usain Bolt Puma AG Marketing

    • 430 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Puma

    • 4264 Words
    • 18 Pages

    PUMA AUSTRALIA PTY LTD AUSTRALIAN PACKAGING COVENANT 2010-2015 ACTION PLAN PUMA AUSTRALIA PTY LTD AUSTRALIAN PACKAGING COVENANT (APC) 2010-2015 ACTION PLAN CONTENTS 1. 2. 3. 4. Executive Summary Company Profile 2.1 2.2 3.1 4.1 4.2 Puma at a glance Environmental Initiatives 1 2 5 5 2 2 Covenant Contact Officer Environmental Task Force Types of Packaging Used Timetable for Review Introduction Design 5.2.1 Covenant Goals 5.2.2 Outcome 5.2.3 Key Performance Indicator 5.2.4 Current

    Premium Sustainability Packaging and labeling Packaging

    • 4264 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    Puma Business Analysis

    • 407 Words
    • 2 Pages

    development plan? • Integration of seven license markets into the PUMA Group – Japan‚ Taiwan‚ China‚ Hong Kong‚ Argentina‚ Mexico‚ and Canada • Worldwide brand sales climbed by over 16% to € 2.8 billion in financial year 2006. • Consolidated sales jumped over the 2 billion hurdle for the first time‚ growing by 34% to just under € 2.4 billion • Operating profit reached € 366 million and significantly exceeded original expectations. • The PUMA share closed the year at € 295.67‚ posting another value increase

    Premium Brand Brand management Vertical integration

    • 407 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Casestudy of Puma

    • 4313 Words
    • 18 Pages

    PUMA Contents Introduction to Puma 3 Marketing Orientation 3 Product Orientation 3 Sales Orientation 4 Puma Orientation 4 The competitive advantage/disadvantage of puma. 5 SWOT Analysis 7 Marketing Mix 8 Product: 8 Price: 9 Place: 10 Promotion: 10 References 12 Introduction to Puma Puma is one of the world’s leading Sport lifestyle companies. As an organisation it designs and produces sports equipment‚ footwear‚ apparel and accessories. Puma distributes its products

    Premium Marketing

    • 4313 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Shoe and Puma

    • 1450 Words
    • 6 Pages

    LECTURER’S NAME: SHEFALI DESAI ABOUT PUMA AND ITS HISTORY Puma is a major German multinational company that produces athletic and casual footwear‚ as well as sportswear‚ headquartered in Herzogenaurach‚ Bavaria‚ Germany. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) by Adolf and Rudolf Dassler. PUMA has establishes a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle

    Premium Shoe Puma AG Athletic shoe

    • 1450 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Puma Slide

    • 686 Words
    • 3 Pages

    Presentation PUMA AG History and Case Facts:  Dassler brothers in 1984 started the Dassler Brother’s Shoe Factory.  In 1948 The brothers split their business after the World War 2‚ Adolf called his firm Adidas and Rudolf called his new firm Ruda.  Rudolf’s Company changed its name to Puma in 1948 and became a public company in 1986. What the Puma Logo meant?  The Leaping Puma symbolizes a combination of speed‚ power and elegance often exhibited by professional athletes  The Puma logo

    Premium Brand management Brand Strategic management

    • 686 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    PUMA CASE

    • 2656 Words
    • 11 Pages

    The case provides several issues that class members will need to address: 1. How well positioned is Puma for the future now that things have gotten turned around? 2. How important is it that Puma strive to gain sales and market share‚ given that the industry arena in which it competes is “fragmented” with many competitors? 3. Does Puma currently have a good strategy for the long-term or are strategic changes and adjustments needed? 1. What is your opinion of the job that Puma’s management

    Premium Brand management Brand Branding

    • 2656 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Puma

    • 595 Words
    • 3 Pages

    Diabetes research task Who does it affect and why? There are two different types of diabetes‚ type one and type two Type one can basically affect anyone from just born to the ages of thirty/forty. It occurs because the pancreas is attacked by the immune system. (Just the insulin making part) and the immune system kills those cells. Type two is more likely to affect older people this is when the pancreas doesn’t produce enough insulin. But this can also be found in obese people with unhealthy

    Premium Diabetes mellitus Heart Immune system

    • 595 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The Princess and the Puma

    • 753 Words
    • 4 Pages

    first one and so on is practically inevitable. The Princess and the Puma is a story about a man‚ Ripley Givens‚ working on Espinosa Ranch who wants to marry the princess‚ Josefa O’Donnell‚ but decides to be deceitful in doing so. Ripley Givens is a perfect example of when someone resorts to lying as a way to impress somebody else‚ they turn out looking like fools in their web of lies when caught in the end. In The Princess and the Puma‚ Ripley Givens begins his web of lies when saying “You see‚ he ’s

    Premium Lie Felidae English-language films

    • 753 Words
    • 4 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50