conforming to the contract of goods. Express warranties are created with only statements of fact‚ whereas statements that relates to the supposed value or worth of the goods‚ or statements of opinion or recommendations of the goods are considered “puffery” and no warranty is created. 2) What implied warranties arise under the UCC? Under the UCC‚ implied warranties include the implied warranty of merchantability (which automatically arises in every sale or lease of goods made by a merchant who
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business environment is deceptive advertising‚ which can mislead consumers and injure competitors. Though illegal in its most blatant forms‚ deceptive advertising can occur in subtle ways that are difficult to establish as outright deception‚ such as puffery‚ incomplete comparisons and implied superiority claims. While the problem is widely recognized‚ research about what makes consumers susceptible to deceptive advertising and how to prevent their being deceived by misleading messages is rare. So I think
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KARA BUTLER ENG-1104 - SUMMER 2010 MAY 27TH‚ 2010 How is Lying Beneficial? Lying is a crucial component of everyday life. Like it or not‚ lying is always going to be a part of life. The definition of lying is a known untruth expressed as a truth. A lie is a type of deception in the form of an untruthful statement‚ especially with the intention to deceive others‚ often with the further intention to maintain a secret or reputation‚ protect someone’s feelings or to avoid a punishment
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CRCM4007 Introduction to Mass Communication - Summary of concepts from Lecture 1 to Lecture 5 Lecture 1: Mass Communication Overview Defining communication and mass communication Mass Communication: A process in which a SHARED MESSAGE is transmitted between the MASS MEDIA ORGANIZATIONS and their AUDIENCE (collected in groups) Pervasiveness of Mass communication (Types of Mass Media: e.g. TV‚ Radio‚ Movie‚ Newspaper‚ Magazine) Hong Kong Mass Media Functions of Mass Communication Macro level: a. Surveillance
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Bussiness law and ethics 1. An individual makes a offer to buy an item from a company for 5k. when is a contract for the purchase of the item created? When the company makes a counter offer When the offer is presented to the company xWhen the offer is accepted by the company When the individual presents the 5k to the company 2. What are the elements that make a contract enforceable? a. Offer‚ entitlement‚ majority‚ legality b. Offer‚ acceptance‚ consideration‚ morality c. Terms‚ configuration
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Critical and Ethical issues faced by advertisers in drafting advertisements Almost all companies use some sort of advertising when selling a good or a service. The expenditure for the campaign might depend on the type and the size of the Business. Advertising is a complex form of communication that influences customers to purchase a certain product or consume more from that product and‚ it always identify the sponsor or the company. Advertisements draw public attention to goods and services. Objectives
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Business Ethics Term Paper 1.) (Strategic)Philanthropy can be defined as giving back to the community (FERRELL‚ 2011‚ p. 94). Certain companies that profit from society feel a moral obligation to give back to the people. I believe giving back in the long term is a great idea for business. If done correctly it can be a great marketing tool. Strategic Philanthropy is a more defined giving back to society. It is mutually beneficial to the organization and stakeholders (FERRELL‚ 2011‚ pp. 118-119)
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Impact of advertising Advertising may be described as the science of arresting the human intelligence long enough to get money from it’. It is the consumers who are unaware of this exploitation and become the victims of packaging. Advertising is a faÇade to the outer appearance of a product‚. It is an art to bring about the specifications of a product or service in a rather over the top way. It can be ostentatious‚ bold‚ sarcastic‚ funny‚ raunchy or downright dumb‚ but‚ nevertheless‚ we all
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Two writers who come quickly to my mind whenever I hear or see images of American patriotism are John Steinbeck and Hunter S. Thompson. As different as these two men are‚ their writing is similar in that the American Dream constantly fails their characters. Both seek to define America and the American Dream‚ however‚ it remains seemingly elusive‚ and both writers fail to find it. I choose Steinbeck and Thompson because‚ to me‚ their writing styles are the same. They have the same lust for language
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402.Macias‚ W. ‚ (2003)‚ A Preliminary Structural Equation Model Of Comprehension And Persuasion Of Interactive Advertising Brand Web Sites‚ Journal of Interactive Advertising‚ Vol. 3‚ 36 – 48Chakraborty‚A. & Harbaugh‚R. ‚ (2012)‚ Persuasive Puffery‚ Journal of economics‚ Vol. 5‚ 1 - 35Russo‚ J‚ E. ‚ & Chaxel‚ A‚ S. ‚ (2010)‚ How Persuasive Messages Can Influence Behavior Without Awareness‚ Journal of consumer psychology‚ Vol. 20‚ 338-342.Zain-Ul-Abideen‚ & Saleem‚ S. ‚ (2011)‚ Effective
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