-Duress: use of improper threat or action to obtain an expression of agreement. -Undue Influence: using a position of trust or authority to dominate another party. -Misrepresentation: untrue statement is one if fact or there is active concealment (PUFFERY). -The statement is material (and important fact) to the transaction. -The victim reasonably relied on the statement. -Fraud: misrepresentation plus: -Intent. -Cause injury. COMPETENT PARTIES Competent Parties: -Legal capacity to
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each‚ how they differ from one another)‚ you should also be able to apply them across different examples and scenarios. Legal and Ethical Issues (Chapter 2; pp. 34-55) What is deception? How is it different than puffery? Be able to define them and know the differences( what is puffery? Legal or ethical?) What are the different ethical issues pertaining to advertising? Have an understanding of these What are the different mechanisms in place for regulating advertising? Government regulation
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JOURNALISM 2303 FINAL PRINCIPALS OF CONSUMER CULTURE What is the role of MEDIA at CPB? (Guest Speakers) Media provides insights that inspire brilliant ideas that amplify and drive conversation‚ participation and ultimately‚ sales. What is the approach and philosophy of MEDIA at Crispin Porter? Approach: to engage consumers through paid and owned media Philosophy: Because consumers are listening to companies less and people more‚ peerconversation is impactful. The percentage highly likely
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THE ROLE OF ADVERTISING IN MARKETING COMMUNICATIONS Marketing communications: Marketing communications are the means by which firms attempt to inform‚ persuade‚ and remind consumers – directly or indirectly – about the products and brands that they sell. In a sense‚ marketing communications represent the “voice” of the brand and are a means by which it can establish a dialogue and build relationships with consumers. Marketing communications perform several functions for consumers. Consumers can
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from Popp’s Charlotte office‚” “the quality of yarn produced by Clemson‚” and “the availability of customers for Clemson Yarn.” Each of these categories‚ however‚ necessarily implies a statement of opinion‚ including‚ no doubt‚ a certain amount of puffery. Statements of opinion‚ in large part because they can be neither true nor false‚ are not actionable as fraudulent. Wilson v. Popp Yarn Corp.‚ 680 F.Supp. 208‚ 214-15 (W.D.N.C.) (1988) (citations omitted).
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Apeksha Noronha Roll no. 36 TYBMM Advertising Dos and Don’ts for Advertisements Aimed At Cultural and Religious Minorities Introduction Advertising‚ in any form‚ contains within itself an element of persuasion. Advertising that is purely informative is often all that is needed to persuade a reader or listener to buy the product. Persuasion is not the result merely of using strong words and phrases to urge people to buy
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Name: Loo Zheng Xian‚ George 13th September 2011 Marketing Ethics: A Response to Roger Crisp Introduction In his article “Persuasive Advertising‚ Autonomy‚ and the Creation of Desire”‚ Roger Crisp discusses his views on the issue of persuasive advertising. His overarching argument is that persuasive advertising ‘overrides the autonomy of consumers’ and he concludes that ‘all forms of a certain common type of advertising (i.e. persuasive advertising) are morally wrong’. In my response to this article
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Advertising: information or manipulation? Advertising‚ a word that is synonym to the word marketing‚ has a rich back round. When we talk about marketing the first things that come to our mind are money‚ goods‚ services‚ and of course consumers. Advertising’s role should only exist in order to help society by real information about products and services‚ decide what to purchase according to people’s actual needs. One definition of advertising is: "Advertising is the non-personal communication of
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connotation. In certain situations‚ however lying is permitted‚ expected‚ or even encouraged. Because believing and acting on false information can have serious consequences. Due to research‚ lies can be divided into 34 categories. Fraud‚ noble lie‚ puffery‚ weasel word‚ haystack answer and contextual lie are some of them. Once a lie has been told‚ there can be two alternative consequences. Either it can be discovered or remain undiscovered. Under some circumstances‚ discovery of a lie may lead to social
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“360 degrees all-around lash glam‚” is a perfect example of the ad deceiving us through puffery. Psuedo claims or false claims are also used to describe the effects of the product - how it “volumizes corner to corner.” Using “new” within the ad is a prime example of a comparison with an unidentified other. We don’t know what the older version
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