Recall back the year that had just pass by - 2014‚ this year is really a bad year in the airline history due to because of the airplane incident. One of the well know world class airlines company in Malaysia - MAS‚ also know as Malaysia Airline System Berhad (Former listed in Malaysia Stock Exchange Main board as 3786.KL ) has become the biggest loss airline company among the others because there have 2 airlines incident involve with MAS airplane that is MH370 happened in March 2014 and MH 17 happened
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the possibility of a start-up with a strong Indian partner instead of investing in an existing airline.” Prove that it is a press agency. There is few target audience for this activity. Firstly‚ this activity can prove to the customers or the public that how strong is AirAsia doing and also to show people that AirAsia also have the quality although is a low cost airline. Besides that‚ with this activity where AirAsia may be to invest in the India market‚ it will attract more investors to the
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PERSONAL STATEMENT John F. Kennedy pertinently remarked- “Too often we enjoy the comfort of opinion without the discomfort of thought.” I understand this statement as one that holds to be true‚ given the current scenario‚ the world over. As someone who gradually learnt to formulate her thoughts and render an opinion on subjects of growing concern‚ I drew inspiration to be well informed from the extensive role that the media had to play in bringing forth such concerns.Choosing Humanities as my
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Journalists and public relations professionals have always been a topic of discussion in relation to their differences‚ similarities and how the two co-operate in the media. This particular point of study has forever been under scrutiny as it is argued whether journalists and PR people are friends or foes. This essay will give a brief history of both public relations and journalism‚ discuss the differences and similarities of the two‚ and look at how the two opposing sides are needed within the media
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Abstract This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end‚ and he writes‚” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by Mintzberg
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JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS Course Code Course Title Course Developer Content Editor Programme Leader JLS 610 Principles and Practice of Public Relations Ojomo W. Olusegun Dr. Adidi O. Uyo Christine I. Ofulue (Ph.D) National Open University of Nigeria Victoria Island Lagos. Chidinma Onwubere National Open University of Nigeria Victoria Island Lagos. Course Coordinator NATIONAL OPEN UNIVERSITY OF NIGERIA
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The Challenge of Public Relations • PR is multifaceted ⁃ A public relations professional must have skills in ⁃ Written and interpersonal communication ⁃ Research ⁃ Negotiation ⁃ Creativity ⁃ Logistics ⁃ Facilitation ⁃ Problem solving Global Scope • The public relations industry is growing in many nations ⁃ Almost $8 billion spent each year in the US ⁃ Expected growth of 23% in Asian revenue in the next five years ⁃ Annual spending of $2.2 billion in China A Variety
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What is Public Relations Good For? There are many people who think they know what public relations is‚ but for the most part they don’t understand the importance that public relations offer. Public relations the key to every organization‚ without it they couldn’t function. Most definitions of public relations contain two concepts‚ communication and management. Public relations is the way in which organizations communicate to their public. Organizations use public relations specialist to gain
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international organizations‚ such as the Public Relations Society of America and the International Public Relations Association‚ have their own codes of ethics. We also mentioned the 12 general precepts of the Public Relations Society of the Philippines (PRSP) code‚ which we are detailing below. In this article‚ I will try to analyze each‚ especially those just starting out their PR careers. 1 Conduct our professional way of life with the interests of the public as our basic and primary guide. It
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the iPhone when the product is ready for pickup. The target public is consumers as well as retail establishments that are aligned with the iPhone Maxx technology. Retail establishments in which Apple is in discussion with are McDonalds‚ Subway‚ New York Metro Transit Authority (MTA)‚ Bay Area Rapid Transit (BART)‚ and Best Buy. Analysis of PR campaign and Marketing There is a distinct difference between marketing and public relations; however‚ integrating both today has become a critical tactic
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