There is few target audience for this activity. Firstly, this activity can prove to the customers or the public that how strong is AirAsia doing and also to show people that AirAsia also have the quality although is a low cost airline. Besides that, with this activity where AirAsia may be to invest in the India market, it will attract more investors to the company because the share price will rise after the company invested to the India market.
The first impact of this activities to the AirAsia is that more and more people will interested to the company where people see that the company will grow more stronger and the company shares will increase with AirAsia invested ton of money to the India market. Because of this, the investors of AirAsia will eventually increase. Besides that, with AirAsia investing in India or maybe Philippines,