more professional than the average American. 3.Based on the segmentation variables‚ how is Starbucks now segmenting and targeting the coffee market? Starbucks segmenting now would be typically built around demographics (age‚ income‚ gender…)‚ psychographics (lifestyle‚ personality‚ values…)‚ geography (city‚ neighborhood‚ zip code…)‚ and other personal attribute. 4.Will Starbucks ever return to the revenue and profit growth that it once enjoyed? Why or why not? Starbucks was crushed by the recession
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What are the benefits of your good or service? * What distinct competitive advantage does your product have? 3. Your Customers * Who is (are) your target market(s) for your product? Describe them in terms of demographics‚ psychographics‚ geography‚ or other factors that are pertinent to your product and its benefits. * Why are these consumers considered to be the best prospects for your product? * What are their buying habits? * What do you know about
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segmentation and positioning of Zara Segmentation Strategy The segmentation strategy employed by the fashion retailer Zara is based one the typical demographics of the customers like gender‚ age and psychographics. However aside from this the company also targets customer is based on their sense of fashion and style e.g.‚ contemporary‚ trendy‚ classic‚ grunge‚ Latino etc. (Safe‚ 2007) The ethnicity of the brand as well as its target market is blended by Zara in its product offering which match
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active‚ healthy‚ and balanced life. • Psychographics The brand aims to appeal to the consumer that values a high quality of life‚ peace and self improvement. Most consumers that identify with their brand are yoga and sports lovers who value innovative sportswear without compromising great style or comfort. Their products support this lifestyle‚ therefore the typical psychographic profile of their guests are as follows: Lyfestyle: Diet – Healthy diet containing
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to Cannon for their photography needs. Canon ’s photography segmentation market is divided into two major groups: demographic segmentation and psychographic segmentation. Today’s families and individuals‚ who are using photography to capture memories and important moments in their lives‚ are grouped under demographic segmentation. As for the psychographic segmentations it will include all professionals as well as skilled amateur photographers who enjoy the art of taking pictures. As Canon’s
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1. Describe what you think would be a successful marketing mix for the first two High School Musical movies as well as any upcoming sequels. Answer: A successful marketing mix for the High School Musical‚ film series would be using the four Ps of marketing which includes price‚ product‚ place and promotion. Keeping the price aside because there is basically no price for a television film which the consumers have to pay directly‚ the other three are vital elements of a film marketing campaign
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Nordstrom‚ founded in 1901 by John W. Nordstrom‚ is a high-end American retail department store with 225 stores in the U.S. and most recently‚ a flagship store in Canada (Caplinger. 2013). Generating over $10 billion in annual sales‚ Nordstrom has cultivated a reputation for quality and customer service. As a result‚ shoppers maintain a strong sense of loyalty to the fashion retailer. (Caplinger. 2013). This paper will examine the segmentation and target market of Nordstrom. Demographic Nordstrom
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states (zumiez.com‚ 2011). Looking at the demographic factors used in marketing Zumiez products‚ the stores products cater to men and women mostly between the ages of 12 and 24 who engage in the action sports lifestyle (zumiex.com‚ 2011). From a psychographic perspective‚ or psychological perspective of the potential customer‚ Zumiez has worked diligently to find those lifestyle interests that will entice the consumers and keep them coming back. Most of the Zumiez stores have couches and video games
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target its products to the right consumers. (Market segmentation‚ 2004) Demographic and psychographic are the two types of market segmentation I would employ if I were the marketing manager for Starhub. Demographic segmentation is one which is more commonly used in modern marketing; it is when the businesses‚ group the consumers based on variables such as their age‚ gender‚ religion and income level. Psychographic segmentation is when the consumers are grouped based on their lifestyle choices‚ personality
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XIAOMI A Chinese electronics company headquarter in Beijing‚ China owns a private incorporation‚ Xiaomi Inc. and according to IDC (2015)‚ it’s the world’s 4th largest smartphone maker. Xiaomi develops‚ design‚ and sells smartphones. The company sold over 60 million smartphones in 2014 with the start-up of US$1.1 billion‚ known as the world’s most valuable technology star-up. Xiaomi’s valuation is over US$46 billion‚ according to (Douglas MacMillan‚ 2015). Over 8000 employees in the company‚ throughout
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