Running Head: AUDIENCE ANALYSIS PAPER Audience Analysis Paper Shyra Monkres University Of Phoenix A person whom is good at presentations may have several reasons for being good. Ranging from knowing the information they are presenting to having high confidence to the ability to speak in front of large crowds. Another important ability is the knowledge of whom the audience is and how to communicate to different groups of people. Excellent communicators understand the
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executives gave their expert advice in the decision making process throughout the simulation exercise. They were Tina Trotter‚ Head of Sales; Monique Knight‚ Brand Consultant; and Jim Reding‚ Country Manager. Perceptual Map The simulation give the psychographic profile of the Ayurvedic customer as Caucasian to African American‚ age 18-35 with an income of $50‚000 or higher. The consumer survey shows the customer base largely holistic and classy with a combined 55%. Meaning they like the natural base products
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1. Provide an in-depth profile of the family market that the club aims to attract. Use the demographic‚ psychographic‚ behavioral methods of market segmentation According to the demographic method‚ Orchid Country Club is located near Sungei Seletar Reservoir‚ Yishun Avenue 1. They target the middle ($3‚500 to $5‚500 a month) and high-income ($11‚500 to $16‚600 per month) families that have the spending power to purchase membership from the club. The minimum requirement for education level are
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Marketing Management Case Analysis Altius Golf and the Fighter Brand Group AE1: Abhinav Singh (14S601) Anima Tapadiya (14S607) Dushan Garg (14S616) Niharika G (14S628) Raviteja Palanki (14S636) Prem Sharath (14804) Altius Golf and the Fighter Brand Altius was losing market share due to several reasons a few of which have been mentioned below: The number of golfers in the due course has fallen and new players are more price sensitive and the competitors are taking advantage of this. The price
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Mission Our mission is providing first class healthy product to the world that enriches their eating pattern and also give opportunities and financial rewards to our employee and partners. Serve pure product with honesty and care. Vision Our vision is start program that enrich the society eating pattern and give shape the future of purity that is close to nature and also health development of the world especially in food concerns without major financial sake. Market The market going to
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2. Bonini‚ S.‚ & Oppenheim‚ J. (2008). Cultivating the occupation are negative see Table 3 in understanding the purchase intention of consumers 3. Cheah‚ I.‚ & Phau‚ I. (2011). Attitudes towards with reference to green products. influenced by psychographic variables. The consumers 4. Chen‚ Y.-S. (2010). The Drivers of Gren Brand who have positive ecological behavior also possess R. (2006). Green Products and Corporate Strategy: environment-friendly products like eco-paper paper are strong purchase
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Introduction Since the invention of the automobile in 1886‚ one of the triumphs of the modern industrial age‚ the world’s top five automakers have had just over a century to achieve their current level of technologies. Hyundai Motor Company’s corporate history is much shorter. Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company was later established in 1967[1]. With the assistance of Ford Motor company‚ Hyundai Motor Company’s first model‚ the
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Lynn D. Mktn 3506 Dr. Smith May 27‚ 2010 Concepts 1. Retail strategy pg. 30 2. Niche Marketing ppt (segmentation 13) 3. Value ppt (segmentation 19) 4. Target market pg. 30 5. Psychographic segment ppt (segmentation 9) 6. Retailing concept pg. 31 7. Retail format pg. 30 8. Vendor relation pg. 38 Save-A-Lot Case Analysis In 1977‚ Bill Moran‚ was the Vice President of Sales for a food wholesaler in St. Louis. After recognizing how
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innovative manufacturing‚ continuous reinvestment and marketing and audit strategies. The target market for Masafi products‚ as well as any others ones‚ is distinguished according the following customer characteristics: geographic‚ demographic‚ psychographic and behavioralistic. Urban areas of the Middle East region is the main target market for Masafi products. People use water in summer more than in winter. In summer one person uses ten or more glasses of water per day‚ and can use a
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positioning statement regarding the company’s brand. As defined above‚ market segmentation allows organizations to categorize the consumer into small groups based on different characteristics. These characteristics are behavioral‚ demographical‚ psychographic‚ and geographical segmentation or differences. All consumers are not created equal. Consumers are different in many ways but by classifying similar desires or wants of consumers a target market is created. Market segmentation allows organizations
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