Mobile USA Pricing Strategy1.) Given Virgin Mobile’s target market (14 - 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which options would you choose and why? Be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.)Given Virgin Mobile’s (VM) target market (14 - 24-year olds)‚ I would recommend the company to structure its pricing based on
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traded corporation. 2. Use the CAPM to answer the following questions: a. Find the Expected Rate of Return on the Market Portfolio given that the Expected Rate of Return on Asset "i" is 12%‚ the Risk-Free Rate is 4%‚ and the Beta (b) for Asset "i" is 1.2. b. Find the Risk-Free Rate given that the Expected Rate of Return on Asset "j" is 9%‚ the Expected Return on the Market Portfolio is 10%‚ and the Beta (b) for Asset "j" is 0.8. c. What do you think the Beta (β) of your portfolio would be
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07/06/2013 VIETNAM COFFEE INDUSTRY I/ Introduction Coffee was first introduced in Vietnam by the French‚ who colonized the country in the second half of the 19th century. During the 1890s the French established coffee plantations in the Annam region surrounded by mountains at an elevation of 3600 feet. The varying climate and mountain slopes are ideal for growing different types of coffee. After three decades of rapid expansion and development‚ the Vietnamese coffee industry has helped Vietnam become
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Pricing Strategy and Channel Distribution Senior Concierge Services Kelly Spino Strayer University Dr. Robert Badowski Abstract Determine and discuss a pricing strategy (penetration or skimming). Determine and discuss pricing tactics (product line pricing‚ value pricing‚ differential pricing‚ or competing against private brands) to be used for your product. Identify any legal and ethical issues related to the pricing tactics. Prepare a marketing distribution channel analysis identifying
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European Life Insurance Company of Asia ’s leading business units of life insurance and investment fund management in 13 markets. Prudential Asia Prudential has a long history‚ with many years of experience in Asia (since 1923). Currently‚ Prudential has insurance business units in 12 markets: Malaysia‚ Singapore‚ Hong Kong‚ Thailand‚ Indonesia‚ Philippines‚ India‚ Taiwan‚ Vietnam‚ China‚ Japan and Korea. Prudential is one of the largest asset management companies in property management originating
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TELECOM PRICING CONSULTATION PAPER ON CONCEPTS‚ PRINCIPLES AND METHODOLOGIES III. EXECUTIVE SUMMARY I. OBJECTIVE OF THIS PAPER 1. This paper introduces various concepts‚ principles and methodologies for determining telecom tariffs and interconnection charges (i.e. charges paid by one operator to another for use of the latter’s network in delivering the telecom service). The purpose is to provide a basis for comments and suggestions from interested parties and the public to take forward the
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Question: to what extent does the Sachs and Gallup analysis (1998) explain the economic performance of Vietnam? According to the Sachs and Gallup survey (1998)‚ the economic performance is heavily affected by three factors. The three mentioned factors are location in the northern hemisphere‚ a temperate climate and access to a seaport. In this essay‚ I will examine the economic performance of Vietnam in which related to Sachs and Gallup theory‚ then analyze the other possible contributory factors
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Pricing strategy and Channel Distribution. Strayer University Author Note Silp Dhanasin‚ Master of Business Administration‚ Strayer University Correspondence concerning this article should be address to Silp Dhanasin‚ Master of Business Administration‚ Strayer University‚ 500 Redland Ct#100‚ Owing Mills‚ MD 21117 Abstract Gravity Co.‚ Ltd is a start-up game on mobile business‚ and because the company intends to establish its market share; it will be utilizing the best pricing strategy
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Vietnam has a comparative advantage over the U.S in producing catfish. This fact is supported in the case by the following three points. First‚ U.S. catfish farmers have a higher loss ratio than Vietnamese catfish farmers because ambitious birds frequently pluck catfish from ponds‚ one study showed that cormorants ate more than five million dollars worth of catfish‚ because of the fast-flowing waters of the Mekong River‚ Vietnamese farmers need not fear these losses. Second‚ Vietnam is setup to
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Product‚ Pricing‚ and Channels Paper MKT/421 Product‚ Pricing‚ and Channels Paper The following paper reviews how the Magnolia Bakery‚ offers its products and services to a target markets that are considering fresh bread from the oven every day delivery at the customers’ doors‚ early in the morning‚ for family breakfast. This discussion reviews include several areas such as the product features and benefits; the phases of the product’s lifecycle; the packaging of the product; the pricing strategy
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