Analysis Prudential Vietnam
Slogan: “Always Listening. Always Understanding”
1. Introduction about Prudential Prudential Corporation
Established in 1848, London. Prudential is one of the largest financial services companies in the world providing life insurance products, financial services and asset management in the UK, America and Asia. Prudential has life insurance operations in the UK for over 160 years. Today, Prudential has over 25 million customers around the world and managed funds with a total value of over U.S. $ 532 billion (£ 340 billion).
The close coordination of activities of the business units around the world has helped Prudential to take advantage of demand for asset accumulation and retirement income needs of increasing customers '. Scale global activities and income from the geographic area and product diversity has brought great advantage for Prudential.
Prudential currently own prestigious brands:
- In the UK, Prudential is Life Insurance Company and leading Retirement Fund provides financial products diverse individuals.
- M & G, Investment Fund Management Company in Europe and the United Kingdom 's prudential plc manages funds worth over U.S. $ 310 billion (£ 198.3 billion).
- Jackson National Life is one of the leading Life Insurance Company provides long-term savings products and retirement accumulation for individual clients and client organizations throughout the U.S. economy.
- Prudential Asia is the European Life Insurance Company of Asia 's leading business units of life insurance and investment fund management in 13 markets. Prudential Asia
Prudential has a long history, with many years of experience in Asia (since 1923). Currently, Prudential has insurance business units in 12 markets: Malaysia, Singapore, Hong Kong, Thailand, Indonesia, Philippines, India, Taiwan, Vietnam, China, Japan and Korea.
Prudential is one of the largest asset management companies in property management originating from Asia excluding Japan. Active business
1. Introduction about Prudential Prudential Corporation
Established in 1848, London. Prudential is one of the largest financial services companies in the world providing life insurance products, financial services and asset management in the UK, America and Asia. Prudential has life insurance operations in the UK for over 160 years. Today, Prudential has over 25 million customers around the world and managed funds with a total value of over U.S. $ 532 billion (£ 340 billion).
The close coordination of activities of the business units around the world has helped Prudential to take advantage of demand for asset accumulation and retirement income needs of increasing customers '. Scale global activities and income from the geographic area and product diversity has brought great advantage for Prudential.
Prudential currently own prestigious brands:
- In the UK, Prudential is Life Insurance Company and leading Retirement Fund provides financial products diverse individuals.
- M & G, Investment Fund Management Company in Europe and the United Kingdom 's prudential plc manages funds worth over U.S. $ 310 billion (£ 198.3 billion).
- Jackson National Life is one of the leading Life Insurance Company provides long-term savings products and retirement accumulation for individual clients and client organizations throughout the U.S. economy.
- Prudential Asia is the European Life Insurance Company of Asia 's leading business units of life insurance and investment fund management in 13 markets. Prudential Asia
Prudential has a long history, with many years of experience in Asia (since 1923). Currently, Prudential has insurance business units in 12 markets: Malaysia, Singapore, Hong Kong, Thailand, Indonesia, Philippines, India, Taiwan, Vietnam, China, Japan and Korea.
Prudential is one of the largest asset management companies in property management originating from Asia excluding Japan. Active business
References: Duong Thi Hoai Nhung, Value chain Management. Ha Noi Porter, M. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitor. Free Press, New York. Porter, M. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press, New York. Philip Kotler, Gary Armstrong. Principles of Marketing 5th Edition. Hang Tran, Prudential Vietnam http://www.scribd.com/doc/72223587/Prudential-Vietnam http://webbaohiem.net/ Prudential Vietnam http://www.prudential.com.vn/corp/prudential_vi_vn/index.html