quatre ans !) -‐ 2005 : Cession de Comptoir au groupe japonais Fast Retailing pour 80 millions €. -‐ 2008 : ouverture du réseau The Kooples à Paris par Alexandre‚ Laurent et Raphaël Elicha en pleine crise du secteur : un atout 13 octobre 2010 De Villepin -‐ Gutharc -‐
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[pic] TABLE OF CONTENT Introduction Page 4 Part One Page 4 to 6 1. Brand Audit 1.1. Values 1.2. Brand portfolio 1.3. Brand identity 1.4. Brand architecture 1.5. Equity 1.6. Marketing communications mix Part Two Page 7 to 8 Analysis of brand value creation across all communications used by the brand Part 3 Page 9 to 10 Evaluation of brand value creation in terms of the extent to which you found value creation and communication objectives are met. Conclusion Page 10 Bibliogrpahy
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Business Brief Due to the continuous confusion between staff seeking reimbursement for travel‚ the Travel office has outlined the following Process and Procedure for reimbursement. First‚ staff should understand it is the policy of the company to reimburse staff and guests for reasonable and necessary expenses incurred in connection with approved travel. Prepayment of reimbursement is allowed only when payment for the expenses has not been and will not be received from another source. The company
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Marketing Mix Presentation By: Cornelia Solomon Red Lobster Red Lobster is a casual dining restaurant that specializes in freshly prepared seafood dishes. 4 P’s Marketing Mix Analysis Over the last several years‚ consumers have become more concerned about their overall health. A healthier life is believe to be a direct correlation to diet. This trend has forced Red Lobster to change their menu in order to meet consumers needs. This presentation will outline our new strategy focusing on the 4
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Good afternoon tutor and students. I would like to present you an e-marketing plan proposal of Royal Brisbane and women’s hospital foundation today. During the proposal I would like to introduce the RBWH foundation company and clearly identify the website that forms the basis. As many of the people know‚ Royal Brisbane and women’s hospital is one of the largest hospitals in Queensland. However‚ the RBWH foundation is the charity arm of the hospital that was first publicly in 1985. There are two
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INTRODUCTION Kit Kat was launched in 1937. Since then‚ it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognizable brand name and identity. In 1997‚ British sales of Kit Kat amounted to some Europe 227 million‚ which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market is worth over Europe 5 billion per annum and is highly
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BMW presentation Marketing Planning Week 3 What are the pros and cons to BMW’s selective target marketing? What has the firm done well over the years and where could it improve? * Reaches a small percentage of a target market has financial fluctuation‚ more consumers segment lower than others * Market too small fluctuate when there is an economic downturn * Know what the general weaknesses restricts its ability to sell to a wide range of the population more specific segment of the
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PRESENTATION REPORT GUERILLA MARKETING Report Today I am going to talk about Guerilla Marketing. Firstly‚ I am going to introduce you the traditional marketing conception and Guerilla Marketing model. Secondly‚ I am going to tell more about Guerilla and explain how does it works. Lastly‚ I will assume the risk of Guerilla and how it can become negative for business. So‚ how to sell more by spending less? This question is the most relevant in the business world. As American
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grounds By 2006 it was clear to TFC that there are a lot of networks like them which are coming and area potential competition to them A new marketing strategy and future growth were the need of the hour. This also meant more focus and investment in marketing and advertising Resistance There were few in the company who were against any change in the marketing strategy including Thomas who wanted to resist the change as much as possible and was a bit skeptical Wheeler’s Plan Frazier clearly mentioned
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Marketing Management International Perspective: 9-1 Case Study p u o r G n e m ’ o M AE U n i s e s i h c n a r F s e h Lunc Presenter: Agus David Ramdansyah Deborah Yang Tina Huang Outline Who is Mo’ men? Case study introduction Discussion Questions ? n e m ’ o M s i o h W Mo’ men Group Type: Restaurant Industry: Fast Food Founded: 1988 Founder: The Mo’ men Brothers Headquarter: Egypt Group Structures Mo’ men Group Non-Food Food Restauran t Chains Industrial Division Food Service
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