0513 Marketing Presentation Ppt
Marketing Management International Perspective:
9-1 Case Study
p u o r G n e m ' o M
AE
U n i s e s i h c n a r F s e h Lunc
Presenter: Agus David Ramdansyah
Deborah Yang
Tina Huang
Outline
Who is Mo' men?
Case study introduction
Discussion Questions
? n e m ' o M s i o h
W
Mo' men Group
Type: Restaurant
Industry: Fast Food
Founded: 1988
Founder: The Mo' men Brothers
Headquarter: Egypt
Group Structures
Mo' men
Group
Non-Food
Food
Restauran t Chains
Industrial
Division
Food
Service
Energy
Retail
Stores
Real
Estates
Food
Restaurant
Chains
Industrial
Division
Food Service
Mo' men Restaurant
1988 Founded
15% Market share
More than 10 countries Pizza King
2008 Acquired
Triple Sales Growth
Planet Africa
2004 Launched
Theme Restaurant
3 Branches in Egypt
n o i t c u d o r t n
I
y d u t S
Case
Brands of Mo' men
Group
Al Motaheda Foods
Mo' men
Pizza King
Three Chefs
Planet Africa
Features of Mo' men in
Egypt
Foods are halal
No pork on the menu
Quality of the bread is high on taste and nutrients.
Steps to Grow
Internationally
Invest infrastructure and application Joint venture with Al Islami
Group (UAE)
Expand by franchising Act Globally & Locally
Restaurants are located in Egypt,
Bahrain, Libya, Sudan, Malaysia,
Qatar, Saudi Arabia, and the UAE.
Food is considerable for the local taste.
Retain the essence of the brand.
Mo' men Develops in
Malaysia
Operator of the franchisee:
Darul Rahmat Std Bhd (DRSB)
Reason for developing in Malaysia:
a significant percentage of Malaysian follow the Islamic faith
Successful in Malaysia
Offers unique products and excellent service Adds rice menu and tasty seafood cuisine
Delivery service
Uses various promotions
Loyalty cards and discount cards
s n o i t s e u Q n o i s s u c s i D
9-8. What do you think sets Mo' men apart from the other fast food restaurants? Mo' men apart from the other fast food restaurant by:
• It is operated based on Islamic rules.
• It offers unique
9-1 Case Study
p u o r G n e m ' o M
AE
U n i s e s i h c n a r F s e h Lunc
Presenter: Agus David Ramdansyah
Deborah Yang
Tina Huang
Outline
Who is Mo' men?
Case study introduction
Discussion Questions
? n e m ' o M s i o h
W
Mo' men Group
Type: Restaurant
Industry: Fast Food
Founded: 1988
Founder: The Mo' men Brothers
Headquarter: Egypt
Group Structures
Mo' men
Group
Non-Food
Food
Restauran t Chains
Industrial
Division
Food
Service
Energy
Retail
Stores
Real
Estates
Food
Restaurant
Chains
Industrial
Division
Food Service
Mo' men Restaurant
1988 Founded
15% Market share
More than 10 countries Pizza King
2008 Acquired
Triple Sales Growth
Planet Africa
2004 Launched
Theme Restaurant
3 Branches in Egypt
n o i t c u d o r t n
I
y d u t S
Case
Brands of Mo' men
Group
Al Motaheda Foods
Mo' men
Pizza King
Three Chefs
Planet Africa
Features of Mo' men in
Egypt
Foods are halal
No pork on the menu
Quality of the bread is high on taste and nutrients.
Steps to Grow
Internationally
Invest infrastructure and application Joint venture with Al Islami
Group (UAE)
Expand by franchising Act Globally & Locally
Restaurants are located in Egypt,
Bahrain, Libya, Sudan, Malaysia,
Qatar, Saudi Arabia, and the UAE.
Food is considerable for the local taste.
Retain the essence of the brand.
Mo' men Develops in
Malaysia
Operator of the franchisee:
Darul Rahmat Std Bhd (DRSB)
Reason for developing in Malaysia:
a significant percentage of Malaysian follow the Islamic faith
Successful in Malaysia
Offers unique products and excellent service Adds rice menu and tasty seafood cuisine
Delivery service
Uses various promotions
Loyalty cards and discount cards
s n o i t s e u Q n o i s s u c s i D
9-8. What do you think sets Mo' men apart from the other fast food restaurants? Mo' men apart from the other fast food restaurant by:
• It is operated based on Islamic rules.
• It offers unique