EPRG framework in international marketing Dr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internationalisation of firms‚ cities and other institutions. Trained as a mechanical engineer and as a social psychologist‚ Perlmutter joined Wharton’s faculty in 1969. He specialised in the evolution of multinational corporations (MNCs) making predictions to how their viability and legitimacy would change. Perlmutter is the first academic who identified distinctive managerial
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INTERNATIONAL BUSINESS Distinguish between Ethnocentric and Polycentric Human Resource Management policies used by Multinational Corporations‚ clearly outlining the advantages and disadvantages of each. ETHNOCENTRIC POLICY The ethnocentric staffing policy refers to the strategy of a multinational company to employ managers for key positions from the parent headquarters instead of employing local staff. In the ethnocentric approach‚ the cultural values and business practices of the home
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explains how companies justifies their claims of being a MNC using three structures. The article presented the EPG model which further explains the three structures which MNCs uses for their organisational design. These are: Ethnocentric‚ Polycentric and Geocentric Structures. An important aspect of the EPG model by Perlmutter is the fact that MNCs should aim for a transition from Ethnocentrism to Polycentrism to Geocentrism; thereby‚ the Internalisation of MNCs. The transition to Geocentrism
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staffing policies and practices. According to Perlmutter (1969)‚ there are four different categories of multinationals: Ethnocentric‚ polycentric‚ regiocentric and geocentric companies. • Ethnocentric companies: Home country oriented corporations; they believe that home country managers are more competent and trustworthy than foreign nationals. • Polycentric companies: Host country oriented organizations‚ local employee are recruited to control local operations. • Regiocentric companies:
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Case Study Global Human Resource Management at Coca-cola. Question 1:- What is Coca-Cola’s staffing policy for managerial positions: ethnocentric‚ polycentric‚ or geocentric? Does this policy make sense? Answer:- .: I think Coca-cola staffing follows a polycentric for managerial positions as they have to do that because they “think globally and act locally” and on this basis their policy is combination of ethnocentric as well as geocentric. Yes this policy makes sense because this is
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Ever since the globalization era began‚ companies have become more aware of the competitive environments they operate in. It is obvious that a competitive advantage such as technology‚ resources and quality can be imitated. It is the personnel that a company employs that makes the difference. Making the right selection and most efficient use of it will surely provide the advantage needed. This difficult task is left in the hands of International Human Resource Management. The term IHRM refers to
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COAL INDIA LTD. Introduction Coal India Limited (CIL)‚ a holding company‚ was set up on 1st November‚ 1975 to streamline the working of the coal industry in a manner conducive to more efficient administration and rapid stepping up of coal production. The company has under it seven producing subsidiaries and one planning and design subsidiary. The coal mines in the north eastern region are directly managed by the holding company. Dankuni Coal Complex‚ a coal carbonisation plant in West Bengal‚ is
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Assignment name: | Individual Reflective Report | Course name: | MBA522 International Business Strategy | Section Number: | N71 | Instructor’s name: | Bonnie Russell | Date: | July 11th‚ 2012 | Student’s Name: | Liuqing Yang (Stacy Yang) | Individual Reflective Report Instructor of MBA522 lectured the class in a conversional way that made the student really think about the cases presenting in class. After the study of the strategies and theories‚ students would be requested to discuss
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BuDAPEST BUSINESS SCHOOL | Life and work of Elinor Ostrom | Nobel prize winner for Economical Sciences in 2009 | | Alexa Andra | 5/1/2013 | | Contents Introduction 3 Early Life and Education 4 Career 6 1. Positions held 6 2. Early work 8 3. Later work 8 Nobel Prize 9 1. Small review of Elinor Ostrom research 10 2. Prize lecture 11 Conclusion 15 References 16 Introduction Elinor Ostrom (1933-2012)‚ or cordially
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construct of people‚ processes‚ structure‚ culture‚ and incentives and controls. The human resource area is responsible for culture and incentives and controls. AstraZeneca believes in utilizing the polycentric and geocentric staffing approaches to create their “high potential” employees. Polycentric staffing refers to as “host country nationals are recruited to manage subsidiaries in their own country‚ while parent country nationals occupy key positions at corporate headquarters” (Hill‚ C. W.‚ 2013)
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