Americans would do the same. * Polycentric (host country-oriented) In contrast with ethnocentric‚ a polycentric firm operates according to the principle that each country of operation is different. Polycentric is a highly market-oriented. Each market is considered unique‚ that’s why the marketing mix‚ product strategies‚ pricing strategies etc is different for each country. Example: Citicorp’s financial services around the world operated on a polycentric basis. James Bailey‚ one Citicorp executive
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This chapter will explore more on the design procedure of a prosthetic leg and the calculations that come into play in this procedure. The design will be based on the parameters and function of a normal leg and also on the current available prosthetic legs. In prosthetic leg calculations‚ the main factors to consider are the kinematics‚ kinetics and the energetics. Kinetic quantities are computed by first measuring the external forces acting on the body. For normal walking‚ the external forces are
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Ques: 1:- (i)Polycentric Orientation:- * When a firm adopts polycentric approach to overseas markets‚ it attempts to organize its international marketing activities on a country to country basis. Each country is treated as a separate entity and individual strategies are worked out accordingly. * Local assembly or production facilities and marketing organizations are created for serving market needs in each country. Polycentric orientation could be most suitable for firms seriously committed
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of its $2.5 billion in annual revenues are outside of the United States. A. 25 percent B. 45 percent C. 65 percent D. 75 percent E. 85 percent 2. Molex‚ according to the opening case‚ can be best described as having a A. geocentric policy. B. polycentric policy. C. multidomestic policy. D. global policy. E. transnational policy 3. The activities an organization carries out to utilize its ____________ effectively is referred to as human resource management. A. customers B. external stakeholders
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Charles Martin in Uganda Charles Martin‚ a 29-year-old American who had worked for Hydro Generation (HG) for 2 years before embarking on the Ugandan damn project. Martins’ educational experience‚ a degree in African Studies from the University of Wisconsin as well as a MBA from the University of Maryland coupled with his experience working through the Peace Corps made Martin uniquely qualified to work for HG in their new venture in Africa‚ a hydro-electric damn in Uganda. During Martins tenure
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mission was to give its “customers the industry’s most efficient flash storage platform.” In order to better identify which staffing is best fit for Numble’s Storage company we must better understand the four cultural concepts of ethnocentric‚ polycentric‚ regiocentric‚ or geocentric. Ethnocentric “involves staffing the most important positions in the foreign subsidiaries with expatriates from company’s home country”. Expatriates are selected from the current companies country and then transferred
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Between the Company and the Foreign Cultures Shadow (何莹影) Student ID: 201030500489 School of Business Administration South China University of Technology Question 2: Would you describe Green’s and Martin’s attitudes as being ethnocentric‚ polycentric‚ or geocentric? What factors do you think have influenced their attitudes? Abstract Hydro Generation (HG)‚ a U.S. based company built the power plant in Uganda which was its first project in Africa. James Green‚ vice president of HG‚ employed
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1.0 Study Case Summary Office Equipment Company (OEC) manufactures a wide variety of office equipments such as copying machines‚ recording machines‚ mail scales and paper shredders in eight different countries and distributes and sells products worldwide. It has no manufacturing facilities in Peru but has been selling and servicing there since the early 1970s. OEC first tried selling in Peru through independent importers but quickly became convinced that in order to make sufficient sales it
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Seminar Global Marketing Exam Questions from Textbook 1 case Day 1 - World is far from globalized‚ not thaaat many multi-national firms (100‚000 firms) according to the UN Global Marketing Can compare market - How to firms differ in actions (Swiss vs. French‚ etc) - Relationship between business behavior in different countries International Trading Trading firms usually not producers Buy stuff locally‚ sell it internationally - Oil‚ minerals‚ etc - Trading is raw materials‚ product
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and development within the group. It promises simple teammate to move up the ranks quickly. This is a crucial point for McDonald’s HRM’s communication. In Europe and in spite of cultural diversity‚ this model demonstrates its large success. Polycentric is the policy involved hiring and promoting employees who are citizens of the host countries that the subsidiary is operated. This policy is best used when companies want to keep hiring cost low. Moreover‚ employees who
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