PARKER PEN Parker Pen Introduction In the given paper‚ the international marketing strategy used by Parker Pen Company is being researched. Parker Pen is a global company which sells products to over 154 countries worldwide. The company became international in the year 1984‚ experiencing huge profits since then‚ however‚ the managers failed to create proper marketing strategies that would have made them compete in international markets with inexpensive products from other parts of the world. The
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Parker Pen: An Adventure in Globalization pg. 547 1.-This is the history of the failure of an international marketing strategy. Which were the reasons? Analyze the 4 P’s. (Price‚ Product‚ Place‚ Promotion) Being one of the largest pen industries in the world‚ Parker Pen was a failure for having international marketing strategy. This is due to the fact that Parker wanted its products to fall under the concept of standardization. He called this the “Janesville strategy”. Under promotion‚ Parker
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PARKER PEN COMPANY Background George Safford Parker founded Parker Pen Company in 1892 in Janesville‚ Wisconsin. It began with the production of his first fountain pen. Afterwards in 1894‚ Parker had its first major innovation; “the lucky curve” which consisted on reducing the leak caused in fountain pens. Parker’s first marketing approach was to produce high quality pens and make them become status symbols; Parker pens were signer’s favorite‚ giving the company the first or second position
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Background: Parker Pen Company it’s an expert‚ traditional and well known fine writing instruments manufacturer based in Janesville‚ Wisconsin. Its founder‚ George Safford Parker‚ initiated the company’s history back in 1889 with the fountain pen patent‚ which would enable him three years later (1892) officially give birth to Parker Pen Company. In the earlier years of its existence‚ the company worried to reinforce its expertise in fine writing instruments manufacture‚ so that in 1920’s it was
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Introduction Parker Pen History George Safford Parker‚ the founder‚ had previously been a sales agent for the John Holland Gold Pen Company. He received his first fountain pen related patent in 1889. In 1894 Parker received a patent on his "Lucky Curve" feed‚ which was claimed to draw excess ink back into the pen body when the pen was not in use. The Lucky Curve feed was used in various forms until 1928. a Parker Frontier Ball-point Pen From the 1920s to the 1960s‚ before the
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Case Analysis: Cosmos Club I – Time Frame In January 1983‚ Mr. Joseph Kabiling‚ Cosmos Club’s Business Manager‚ was left with the decision of whether or not to present his proposal to acquire a point-of-sale equipment at this year’s Finance Committee meeting on capital expenditures. Through the years‚ the club’s restaurant registered higher than expected losses‚ compared to any of the club’s revenue-generating services. Thus‚ he left that this might improve the dining room operations although
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1. Problem Statement Short-term This particular case deals with a number of subsidiary marketing problems of PARKER‚ a writing instrument company‚ which ultimately converge into a major marketing problem. The designer of this case also has a specific objective to attain out of this case study. Wrong selection of marketing strategy by the new CEO of PARKER (Mr. Paterson) was the principal problem of this case. There are a number of subsidiary problems associated with this. Long-term
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Parker Pen – Commentary The text given is an advertisement for a ‘girl- size’ pens made by the company Parker in the 1970’s. The aim of the advertisement is to sell jotter ball pen that are modified for women‚ to the target audience of women. These pens are created for because apparently women cannot use an ordinary ballpoint pen‚ as it is too large for their “dainty” hands. Ethos‚ pathos and logos are used as an appeal to the target audience. This advertisement also has many comical elements in
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PARKER : Penning global strategy Ankita Jain Hrishikesh V Nilotpal Sinha Abhinav Sharma Great Lakes Institute of Management November 18‚ 2011 Caesar had perished from the world of men‚ had not his sword been rescued by a pen. Abstract In this study‚ we look at two strategies adopted by Parker Pen. The first is a highly successful strategy of product differentiation through technological innovation. The second is an unsuccessful execution of globalization strategy. 1 A brief history
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Design Specification: The Pen Mark Wild 200907556 57017 Nathan Brown * Contents 1.0 Introduction 3 1.1 Background 3 1.2 Product Introduction 3 2.0 Product description 5 2.1 Product 1 5 2.2 Product 2 6 2.3 product 3 8 2.4 Product 4 9 2.5 Product 5 10 3.0 Product Comparison 12 3.1 Introduction 12 Comparison: 12 Advantages 12 Disadvantages 13 4.0 Product Design Specification (P.D.S) 15 Product Design Specification for a Pen: 15 4.1 Operation/Performance
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