Commentary Parker Pen Anushka Shah
Parker Pen – Commentary
The text given is an advertisement for a ‘girl- size’ pens made by the company Parker in the 1970’s. The aim of the advertisement is to sell jotter ball pen that are modified for women, to the target audience of women. These pens are created for because apparently women cannot use an ordinary ballpoint pen, as it is too large for their “dainty” hands. Ethos, pathos and logos are used as an appeal to the target audience. This advertisement also has many comical elements in it. Gender stereotyping is one of the main elements explored in the advertisement. The theme of this advertisement is negative gender stereotype belittling the role of women in our society.
There is imagery used in this advertisement as a method of persuasion. The first image that is used is on the top left hand side of the advertisement, and it is of a girl with small hand admiring the size of the new pen. This creates the impact that the pen is the perfect size for them and that it is created for that hand size.
The second is an image in the center of the advertisement, and it is an image of the classic pen being compared to the “Girl-size” pen. Here they are trying to show the reader that the new pen is more compact and it is different from the normal pen. This imagery is supposed to persuade the women to go and buy the pen, as they might relate to the girl in the picture and be in awe of the fact that they get the privilege of having a special pen made specifically for them.
There are various fonts used in the advertisement. For example the title is bold and large, so that it sends out a clear message to the reader. Even the word “needs” is on a separate line. This is probably because Parker Pen wanted to emphasize on the fact that a pen is a tool of literacy so all women need this pen to educate them.
Another example is “Parker Pen got the message.” Here they are trying to create and image that they are heroes and they have found the solution to all gender based
The text given is an advertisement for a ‘girl- size’ pens made by the company Parker in the 1970’s. The aim of the advertisement is to sell jotter ball pen that are modified for women, to the target audience of women. These pens are created for because apparently women cannot use an ordinary ballpoint pen, as it is too large for their “dainty” hands. Ethos, pathos and logos are used as an appeal to the target audience. This advertisement also has many comical elements in it. Gender stereotyping is one of the main elements explored in the advertisement. The theme of this advertisement is negative gender stereotype belittling the role of women in our society.
There is imagery used in this advertisement as a method of persuasion. The first image that is used is on the top left hand side of the advertisement, and it is of a girl with small hand admiring the size of the new pen. This creates the impact that the pen is the perfect size for them and that it is created for that hand size.
The second is an image in the center of the advertisement, and it is an image of the classic pen being compared to the “Girl-size” pen. Here they are trying to show the reader that the new pen is more compact and it is different from the normal pen. This imagery is supposed to persuade the women to go and buy the pen, as they might relate to the girl in the picture and be in awe of the fact that they get the privilege of having a special pen made specifically for them.
There are various fonts used in the advertisement. For example the title is bold and large, so that it sends out a clear message to the reader. Even the word “needs” is on a separate line. This is probably because Parker Pen wanted to emphasize on the fact that a pen is a tool of literacy so all women need this pen to educate them.
Another example is “Parker Pen got the message.” Here they are trying to create and image that they are heroes and they have found the solution to all gender based