Omnitel Case Study The Italian consumer perceived the cellular phone was a possession that was both expensive and exclusive‚ something that only people of a certain stature had the right to own. Italians‚ as fashion conscious people‚ liked to show off to their friends that they have the most fancy‚ most expensive‚ most technologically advanced handset available. Above that phones were used as an expression of one’s personality. 1. TIM - Telecom Italia Mobile‚ during 1995-1996 was perceived
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Bella Italia Pizzeria Ristorante is an Italian restaurant that sells traditional flavors of Italy and it just started on 2012. It located at Batam Island‚ Indonesia that near ferry terminal. Hence‚ the tourist who just arrive Batam can go and take a look‚ try their traditional and special Italian dish. I can guarantee that their dish is really awesome! First thing I know about Italy is their famous pizza. Undoubtedly‚ Bella Italia has many types of great pizza. Such as Hawaiian pizza‚ Vegetariana
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Pronto Pizza is a family-owned pizza restaurant in Vinemont‚ a small town of 20‚000 people in upstate New York. Antonio Scapelli started the business 30 years ago as Antonio ’s Restaurant with just a few thousand dollars. Antonio‚ his wife‚ and their children‚ most of whom are now grown‚ operate the business. Several years ago‚ one of Antonio ’s sons‚ Tony‚ Jr.‚ graduated from NYU with an undergraduate degree in business administration. After graduation‚ he came back to manage the family business
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Case 2 – Possible solutions Group 2 made a good presentation on the case ”Holcim Italia: Segmentation and Targeting in Business-to-Business Marketing” and it is my task to discuss the possible solutions. Group 2 had five different solutions to get Holcim going again: Improving their geographic proximity Increase product assortment More flexible payment conditions Improve technical assistance More promotion and personal relationship Improving their geographic proximity: Holcim had 3 different
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Ans 1). Omnitel entered as a cell phone operator in the Italian market in December 2000. The company introduced its service with plans that were very similar to the incumbent service provider‚ TIM. Omnitel’s perceived competitive edge was customer service focused on the areas of personal touch‚ low waiting time and one-stop calling for all questions. With this perceived advantage‚ Omnitel was targeting high value customers who wanted a better quality customer service than TIM what could provide
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CASA DI ITALIA BUSINESS PLAN Company Description Casa Di Italia‚ a partnership‚ will be a new type of restaurant for the Baldwin Hills area of Brenthall. It will be an Italian restaurant that features delicious meals for people who are interested in healthy eating. In addition‚ the restaurant will have a small display area where diners and others can purchase quality Italian food products that are used to prepare the meals served in the restaurant. Casa Di Italia will be located at 881 McCabe
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Business and Entrepreneurship Nova Southeastern University Assignment for Course: OPS 5095 – Service Operations Management Submitted to: Dr. Thomas Griffin Submitted by: Luxuan Xie Date of Submission: Aug 31‚ 2014 Title of Assignment: Porcini’s Pronto CERTIFICATION OF AUTHORSHIP: We certify that we the authors of this paper. Any assistance we received in its preparation is fully acknowledged and disclosed in the paper. We have also cited any sources from which we used data‚ ideas or words‚ either
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Glaxo Italia S.p.A. is introducing the new drug‚ Zinnat‚ into the market. Glaxo has the option to directly sell or co-market the pharmaceutical. If the company were to sell the product directly‚ Glaxo’s sales force would be the sole distributors of the drug. Using co-marketing‚ Glaxo would allow another company to sell the same product under a different brand name for a fee. We have compared the two options to determine which marketing strategy would be in the best interest of Glaxo Italia in terms
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Porcini’s Pronto Executive Summary Porcini’s restaurants an Italian specialty restaurant chain located in Boston Massachusetts‚ owns and operates 23 restaurants in the northeastern part of the United States and employs over 900 employees. The company’s challenge is to expand its restaurant chain working within its limited resources and brand recognition. Complicated with a saturating domestic restaurant market and major brands currently in the market creates a formidable challenge for Porcini’s
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GLAXO ITALIA CASE 1. What are the relative advantages and disadvantages of co-marketing arrangements versus direct sales? Why is Glaxo considering co-marketing for its new Zinnat antibiotic? 2. Evaluate Glaxo Italia’s criteria for evaluating decisions about sales strategies (i.e.‚ payback and internal rate of return). What are the strengths and weaknesses of these criteria as opposed to net resent value? On which criteria would you base your recommendation? 3. Evaluate the forecast. Are all
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